Research On Marketing Strategy Of XC Power Company Under The Electric Power System Reform

As the basic industry of national economy,electric power production and supply are closely related to the overall situation of national economy and people's livelihood,and social economic development and quality of life.Since the reform and opening up,our country's economic development has made great achievements,followed by profound changes in the market environment.With the deepening of power system reform,the monopoly of power generation enterprises on electricity and electricity price has been gradually broken.In the context of supply-side structural adjustment,the power system reform will continue to deepen,and the development environment of the power industry and the pattern of the power market will undergo profound changes.In the face of increasingly fierce power market competition,power enterprises must increase the research and judgment of market rules and market environment,and actively participate in the reform and competition of power market.In this background,this article combining with related theory,enterprise management,and marketing of certain local electric power enterprise XC companies in electric power system reform of electric power marketing strategy for research.Through sorting out the documents in the reform stage of China's electric power system,and combing the current relevant research literature,the logical thinking and basic content of this study are clarified.First of all,through the analysis of the characteristics of the electric power industry and the market,it is clear that the purpose of the electric power system reform is to promote the formation of an effective competitive structure in the electric power industry,so as to improve the market performance of the industry and effectively meet the social demand.This paper analyzes the composition of electric power marketing strategy by using the marketing theory,which lays a good foundation for the follow-up research.Secondly,in view of the background of power system reform,this paper interprets the relevant policy environment of XC company,studies the social and economic environment of power industry development,analyzes the main competition sources of enterprises,and finds out the opportunities and risks,competitive advantages and inferior quality that enterprises are facing.Thirdly,analyzes the operation status and marketing strategy of XC company,and finds out the existing problems.Finally,combined with the conclusion of the environmental analysis and problem analysis,the countermeasures and Suggestions for the improvement of XC company's marketing strategy are put forward.