A Strategic Analysis On The Combination Of Industry And Finance Of Zoomlion

In recent years,as China's economic development has stepped into the new normal,and the economic development speed has shifted from high-speed growth to high-quality development,many industries are facing problems such as industrial transformation and upgrading and technological innovation,especially industries such as machinery and equipment manufacturing.At the same time,the lending scale,institutional provisions,risk tolerance and credit rating of China's capital market are not perfect enough to meet the development and financing needs of the manufacturing industry.The combination of industry and finance has become the first step in the transformation of large domestic enterprises.The combination of financial capital and industrial capital is a win-win for the financial industry and industry.On the one hand,the combination of industry and finance has become a new way for large enterprise groups to carry out internal financing.On the other hand,it also provides a financing model based on project cooperation for partners in the manufacturing industry chain.As a strategy and mode of enterprise development,the combination of industry and finance,different from the previous financing methods,can effectively reduce information asymmetry and transaction costs.By circulating and integrating industrial capital and financial capital,it is also expected to hedge the fluctuation of the economic cycle,so as to share risks.The combination of industry and finance has laid a solid foundation for enterprises to enhance their comprehensive strength and implement the globalization strategy.Therefore,the combination of industry and finance is the way to win in the transformation and upgrading of enterprises.This paper firstly introduces the background and significance of the research on the combination of industry and finance,sorts out the main research achievements of authoritative scholars at home and abroad on the motivation,mode and effectiveness of the combination of industry and finance,reviews these literatures,and puts forward the methods adopted in this research and the overall research thinking on this basis.Then it introduces the theory and overview of the combination of industry and finance,defines the concept of the combination of industry and finance,and analyzes the mainstream combination mode and driving factors since the emergence of the combination of industry and finance.And from the industrial structure theory,synergetic effect theory,enterprise value theory,internal asset market theory four aspects of the industry and development of the combination of industry and finance.Secondly,based on the case ofZOOMLION,this paper analyzes the internal implementable advantages,external policy conditions and specific causes of implementation of the combination of industry and finance layer by layer.Zoomlion are analyzed with melting operation model,concrete from setting up a subsidiary of Zoomlion Finance(Hong Kong)co.,LTD.,Zoomlion finance companies and ZOOMLION,and its youthful,how to integrate asset management group,provide financial services for enterprise group focusing mainly expounded.Then from the financial effect and non-financial effect two aspects of Zoomlion implementation of the combination of industry and finance brought about by the changes in the benefits of comparative analysis.Finally,according to the relevant conclusions and inspirations drawn from the case analysis,Zoomlion as an example can be seen that the combination of industry and finance of Chinese enterprises not only has a positive impact,but also to prevent the existing risks;The combination of industry and finance is the inevitable trend of the economic development of manufacturing enterprises.The combination of industry and finance can effectively utilize financial capital and enhance cohesion.At the same time,different combination of industry and finance,should also establish the corresponding control mode;Avoid ignoring long-term investment value because of short-term behavior;Further give full play to the role of financial companies,so that industrial capital and financial capital to achieve the "shape" and "quality" of the effective combination.