Research Of Product Identity(PI) In Non-standard Automation Equipment

Non-standard automation equipment enterprises are developing rapidly in China along with the gradual improvement of China's modern economic construction.Recently,product homogenization is becoming more serious in the market.Product identification design is the key to establishing unique identification in the market.Product identification design makes the product image visualized,standardized and systematized by visual identity design,and makes the public have a consistent sense of identity and values for its products and corporate image through publicity.Product identification design forms the differentiation of similar products in the market,promotes the value of products,and enriches the connotation of products.By analyzing and comparing the concepts of CI and BI,and combining with the theoretical basis of semiotics,product semantics and cognitive psychology,this paper discusses the concept,construction process,characteristics and functions of PI,and the visual recognition elements and personality recognition elements of PI.During the process of product identification system construction,the construction of mind identification based on market competition and enterprise image and visual identification based on product image and form gene are discussed.Based on the construction of the theoretical framework of product identification design,and combined with GAGB' s non-standard automation electromechanical equipment product identification design project,the strategy and method of product identification design for non-standard automation electromechanical equipment proposed in this paper are applied in practical projects.By means of interviewing method,questionnaires and image scale analysis,the product identification system of GAGB' s non-standard automation equipment is constructed.