The Research On Large-Scale Equipment Appearance Recognition Design

This research is originated from the laser machine tool equipment design project cooperated by ShenZhen Han’s Laser Technology GY CO., LTD and School of Design of HUNAN University. The research aims to complete building Han’s Laser product identification based on Han’s Laser’s cultural characteristics and research of its user and market.Nowadays, products distinction has been smaller and smaller, the market competition has been extremely intense, Product Identity becomes a very important way to help corporation in the fierce competition. Corporations are presented to users through the products by their looks because the users can remember it for its feature which conveys the corporate image.This article is based on study and analysis of corporation image.By analysing CI which shows the corperation’s strategy from recognizing meaning,transmitting meaning and social meaning,it’s clear to seek corporation’s interior image;Considering there is no thorough CI of Han’s Laser,it’s necessary to investigate and survey in Han’s Laser to obtain its corparate strategy and vision to figure out its interior image.The exterior image can be obtained from the analysis of market research and user survey.The discordance between interior image and exterior image determines the design task.Structure,color,material and coating are the design elements to help building the recognition of Han’s Laser product with the guiding of interior image and the reference of exterior image.