Application Research Of Zhoushan Fishermen-painting's Graphic Language In Cultural And Creative Design

Culture is a significant power for the survival and development of the nation.Excavating and inheriting local outstanding culture is conducive to enhancing cultural soft power and consolidating cultural self-confidence.As a big cultural country,China is rich in regional cultural resources,but the level of development and utilization is relatively low,especially the development of cultural & creative products.The development of cultural & creative products is of great benefit to inheriting excellent regional culture,developing local economy,and establishing a brand image.Therefore,under the background of cultural consumption upgrading,it is urgent to develop highquality cultural & creative products.As the epitome of Zhoushan regional culture,Zhoushan Fishermen-paintings inherit the blood of national culture and have rich cultural deposits and aesthetic values.Behind its unique graphic form reflects the unique thinking concepts,aesthetic characteristics and creative intentions of Zhoushan fishermen,from which we can draw confidence and nutrients,so it is worth exploring and utilizing.Taking the graphic language of Zhoushan Fishermen-painting as the entry point and the design and application of cultural & creative products as the research object,this paper discusses the application method of the graphic language of Zhoushan Fishermen-painting in cultural & creative design by combing and analyzing the graphic language.The literature analysis method is used to define and analyze the concept of graphic language and cultural & creative products,and to clarify the complementary relationship between the graphic language of Zhoushan Fishermen-painting and the design of cultural & creative products.Using research methods such as literature analysis and field investigation to clarify the influential factors and cultural background of Zhoushan Fishermen-painting.Starting from the three opinions of form,color and meaning,this paper analyzes the language features and cultural connotation of Zhoushan Fishermen-paintings with typical illustrations.Furtherly based on field research,the development status of Zhoushan Fishermen-painting and creative products,combined with excellent cultural & creative product design cases that use painting graphics language and consumer market research data,build a regional painting and cultural and creative product development path.Finally,through the design and demonstration method,taking Zhoushan fishermen-painting cultural and creative products as an example,based on the hierarchical classification of cultural & creative products,a comprehensive use of graphic language,the development of a series of cultural & creative products,aimed at enriching the variety of cultural & creative products,creating distinctive brands and expanding the scope of influence of Zhoushan fisherman-painting culture.The paper has 75 figures,8 tables,58 references.