Product Design Of T-shaped Traditional Painting And Cultural Creation Of Hanmawangdui

With the popularity of the Cultural Relics Interpretation Program of the “national treasure” series,the attention of the Chinese people to the cultural relics of the country has increased significantly,and the number o f visitors to the Hunan Provincial Museum has also increased significantly.At this time,cultural and creative product design is booming,and Museum Cultural and creative product design is the key development area of cultural and creative product industry Therefore,how to design museum cultural and creative products that meet the needs of young people at present,and how to make the museum cultural and creative products play their due role in cultural communication have become an important part of cultura l product design.In order to complete the design task of thi project,this article uses the semiotic design method to extract the cultural relic elements,the cultural background,the main color elements of the cultural relic itself,to merge the emotiona l color,to carry out the emotional design.Taking the patterns in t-shaped silk paintings as the research object,combining with the design aesthetic of modern people and the demand of consumers,this paper analyzes the design and application of t-shaped silk paintings in the cultural and creative products of museums based on various factors,and shows the artistic value of t-shaped silk paintings,design in line with the current young aesthetic,with interesting,unique,practical,aesthetic and heritage of the t-shaped Silk Pattern cultural and creative products.First of all,by using the method of literature review and analysis,this paper studies and analyzes the t-shaped silk pattern and the current situation of domestic and foreign cultural and creative products,and understands the element classification of t-shaped silk pattern and the definition and current situation of cultural and creative products.Secondly,by using the method of analysis and investigation to analyze the needs of consumers,the young consumer groups are divided into four small groups from the perspective of age increasing and stratification,and the demand preferences of the young consumer groups are obtained,and the changes of the preferences of the young consumer groups follow the laws of "interest","uniqueness","practicality","Aesthetics" and "inheritance".Then through the investigation and analysis of the existing t-shaped silk patterns on the market for cultural and creative products,summed up the advantages and disa dvantages of their products as well as user needs.This paper summarizes the cultural connotation and the features of the t-shaped silk patterns,and through the analysis,draws out the cultural elements,the form elements,the material elements and the em otional elements of the cultural and creative products,the design method of T-shaped Silk Painting Pattern based on the design semiotics cultural relic elements direct application,extraction simplification,cultural relic elements re-creation,color configuration and material innovation is adopted to design and produce the cultural and creative products in line with the public aesthetic.This article starts with the T-shaped patterns of Silk Paintings,takeing the patterns of Heaven,Earth and underground as the main design elements,and adopts the design method of direct application,extraction and simplification,reconstruction of cultural relics elements,color configuration and material innovation based on the principle of design semiotics to complete t he design of Xin Zhui tomb t-shaped silk painting cultural and creative products,and make them in kind,so as to achieve the ultimate goal of the project.It not only enriches the types of cultural and creative products in the museum,but also inherits th e traditional culture.