Commercial Complex Multiplex Cinema Customer Visual Perception Quantitative Post-Evaluation Research

Based on the post-use evaluation research of architecture,that is,after the construction project and its surrounding environment have been built for a certain period of time,through scientific investigation and research,the users' perception evaluation data of the space environment are collected for mathematical statistical analysis,so as to judge whether the space environment meets the actual needs of users.Cinema a lot of more phyletic,the current mainstream of the construction of Chinese cinema-business more complex theater hall is the research object of this paper,aimed at is a complex business hall cinema consumption more subjective and objective demand of customers,using building after use evaluation,AMOS structural equation model,visual analysis of quantitative method,affecting cinemas are summarized from different angles of the rule of objective experience and visual perception.The results show that the environmental comfort evaluation of wanda studios in Beijing mainly depends on four dimensions,namely,customer perception,supporting facilities,management services and location selection.In different types of visual objects,the weaker the superiority degree of people flow,the stronger the superiority degree of landscape,the higher the pleasure degree of visual scene;Based on analysis of Isovist horizon cinema customer visual perception of quantitative research,summarized suitable for cinema theater space sequence of each function node customer horizon variable parameters of visual perception,for future business more complex theater hall space sequence is designed to provide a quantifiable reference method.Finally,based on the conclusion of quantitative analysis,the paper puts forward some Suggestions for optimization design.Based on the conclusion of qualitative analysis,the development trend of commercial complex multiplex cinema space mode based on experiential design is put forward.