Research On The Functional Planning Of The New Multiplex Cinema Based On Experience Economy

With the advent of the era of experience economy,the improvement of people's consumption level,after the material greatly rich,people's spiritual and cultural life demand starts to increase,demand is relatively increased,the traditional business model has been unable to meet the new demand,at this time of the leisure culture entertainment oriented experience arises at the historic moment,and combined with a commercial forms began to enter into business activities,and its produce synergies.When consumers go to movie theater viewing,also gives more additional demand expectations to the cinema.Theater building has been developing since its birth in one hundred,from the initial simple temporary tents to giant single cinema hall in the late of today's new more feature-rich multiplex cinema,cinema has been advancing with The Times.Multiplex cinema has become the main trend of theater building,and the rapid spread throughout China,in recent years,with the development of the commercial complex,and complex commercial and more cinema hall more suggest a blowout phenomenon.Thinking based on the background of experience economy and Internet,and the corresponding change of consumer behavior and consumer psychology,analyzes the development status and characteristics of the cinema,and then from the perspective of architectural design function planning,through the hall theater more ratio of the function of the composition,function,space combination mode,and traffic flow study,summed up the new multiplex cinemas in different function space design methods.The development of the multiplex cinema to this day there has been a relatively mature pattern,but with the progress of The Times,in order to adapt to the demand of The Times,more than cinema hall must be in continuous improvement.The perspective of experience economy,the contemporary new hall more cinemas in cultural consumption,function and space,technology and art present different characteristics,on the whole in the high-end theater and characteristic development of cinema.