Study On The Typical Style Of Individual Sports Icon Of Winter Olympic Games And The Design Of Cultural And Creative Products

The Winter Olympic Games is the largest,the most extensive and the most recognized winter sports event in the international community.The breadth and depth of the Olympic image landscape design has always been an object worthy of in-depth study.As one of the indispensable visual symbol branches of the winter Olympics image landscape design,the logo design of single winter Olympics not only has the characteristics of identification,functionality and practicability,but also carries the abstract concept of conveying the integration of the winter Olympics sports spirit and the host country's civilization.This article through to the winter Olympics sport ICONS to the literature collection,and the author since July 2019 in Beijing 2022 games organizing committee cultural event department field based image landscape in the design of the internship,respectively from the definition,function,characteristic of Olympic sport ICONS,style,analysis of the development process and style etc.,at the same time of successive or nodes in a certain time the games sports icon design form and art style to carry on the analysis,in the selection of all previous Olympic sport ICONS to typical samples,mainly for forward-looking analysis and prospect of the east Asian countries,To seek from the perspective of different national,regional,the symbolic language of expression,so as to study and compare the winter Olympics individual sport,the development trend of logo design in the analysis of the artistic style,the social background and the era trend,design ideas as important reference to the object,study time and design,humanities and the Olympic spirit to the games,individual development and the influence of sports icon design.In the end,the paper prospected the individual sports ICONS of Beijing 2022 Winter Olympic Games and inspired and guided the author's graduation design practice.This paper mainly investigates and studies the design patterns of individual sports ICONS in the recent 50 years(namely,1968-2018)from the 10th to the 23rd Winter Olympic Games.