Research On The Design Of Pingtan Tourism Cultural And Creative Products Based On Regional Culture

As an international tourist island,Pingtan not only has rich regional cultural resources,but also has obvious location advantages and policy advantages.Pingtan’s cultural and creative industry is in the early stage of exploration and development,and there are still problems such as insufficient use of cultural resources and lack of innovation,and it has great development space and development potential.This article takes "Pingtan regional cultural tourism cultural and creative products" as the research object.First,it summarizes tourism cultural and creative products and regional culture,and combs and analyzes Pingtan regional characteristic cultural resources;secondly,it uses methods such as field inspections and questionnaire surveys.In-depth research on the Pingtan cultural and creative market,understanding the needs of target groups,and summarizing the design principles and design strategies of Pingtan tourism cultural and creative products based on relevant excellent cases;finally,the design practice is guided by theoretical research to complete the design of a series of cultural and creative products.This article aims to explore the innovative integration of regional characteristic culture and cultural and creative products,avoid homogeneity,and strive to design original tourism and cultural products that meet the needs of the Pingtan market,so as to better promote Pingtan culture and promote Pingtan culture Create a coordinated development of industry and tourism.