The Research On The Current Situation And Development Strategy Of Camellia Oleifera In Hunan Province

Camellia oil is a unique woody edible oil in China.It comes from the seeds of Camellia oleifera.At present,the area of Camellia oJeifera forest in China has reached nearly 4.5 million hectares,the annual output of Camellia oleifera is 550,000 tons,and the total output value of Camellia oleifera is nearly 70 billion yuan.In 2017,the total output value of camellia oil in Hunan Province in China was 30.5 billion yuan.Six counties,such as Changning City and Shaoyang City,were awarded the honor of"Nationwide Camellia Oil Township".Camellia oil industry has developed rapidly in recent 10 years and is gradually becoming a rich industry in rural Hunan.However,compared with olive oil market development,the development speed and quality of camellia oil industry is quite backward.Camellia oil industry is facing a series of problems in the development process.Taking Hunan as an example,this paper studies the problems existing in the development of camellia oil industry and explores the development countermeasures of camellia oil industry,which is of great significance for guaranteeing the safety of China's edible oil,guaranteeing the supply of high-quality edible oil in the market,enabling residents to consume high-quality and credibly edible oil,especially for poverty alleviation and prosperity in remote mountainous areas,and developing rural economy.On the basis of systematically combing the relevant literature,visiting the relevant units of camellia oil industry in Hunan Province,including the competent departments of the industry,and investigating the production enterprises and sales enterprises and directly investigating the consumers,under the guidance of the industry development theory,through the resources,R&D,processing and market development status of the camellia oil industry in Hunan Province,including market prices and markets.The analysis of market sales and consumer behavior was incorporated into the SWOT analysis framework.The market development of camellia oil was compared with that of comparable olive oil.The main problems in the development of camellia oil industry were found and the corresponding development countermeasures were put forward.It is found that the development of camellia oil industry is of great importance to the safety of edible oil and the development of rural economy in remote areas.The development of camellia oil industry has a good foundation,with better consumer recognition and national policy support.One of the main obstacles to the development of camellia oil industry is the high market price caused by the cost of Camellia oil.Secondly,consumers do not put their faith upon camellia oil products on the market,which is mainly due to the occurrence of excessive Benzopyrene iin Camellia oil.Camellia oil production enterprises have not standardized the operation of their products on the market,especially the different processing methods,components and contents of Camellia oil.As a result,consumers have lost confidence in Camellia oil.The development of camellia oil industry has encountered similar problems with honey market.In view of the development of camellia oil industry,this paper puts forward market-oriented suggestions to solve market trust and reduce the cost of Camellia oil,including strengthening research and development,increasing unit output and total output,improving product quality,formulating market standards for Camellia oil,establishing market access system and market supervision system for Camellia oil,etc.