Enhancing The Competitiveness Of Anji Bamboo Industry

Under the background of the "new normal" development of the economy,industrial transformation has become the "big logic" of economic development.As one of the ways to effectively organize the activities of industry,logistics and business flow in the region and promote the coordinated development of the regional economy,industrial clusters are an important way of industrial transformation and have received more and more attention from all walks of life.Since August 15,2005,Zhejiang Provincial Party Committee Secretary Xi Jinping first published in Anji that “Lucid waters and lush mountains are invaluable assets”,the Anji Bamboo Industry Cluster has received attention.The research on the formation and development of Anji Bamboo Industry Cluster can not only provide reference for development of government and enterprises,but also promote the healthy development of clusters.It is also to promote the development of circulation industry,employment capacity and industry in Anji County to the whole of Zhejiang Province.Structural optimization and upgrading and regional economic health,science,sustained and rapid growth are of great benefit.Firstly,based on the literature review of industrial clusters,bamboo industry clusters and industrial clusters,this paper points out that Anji industrial clusters belong to the type of government-led bamboo industry clusters.In the formation of Anji industrial clusters,the role of government is crucial.The gathering of Anji circulation enterprises plays a guiding and management role.Secondly,on the basis of the initial stage of the Anji Bamboo Industry Cluster,the diamond model is used to analyze the main factors affecting the development of the initial stage of the Anji Bamboo Industry Cluster.Based on the initial stage of the Anji Bamboo Industry Cluster,the use of diamonds The model analysis affects the main factors in the development of the initial stage of the Anji Bamboo Industry Cluster.It is concluded that the current development of the Anji Bamboo Industry Cluster is a government-investment-driven investment growth mode.This is in line with the previous article on “Anji Bamboo Industry Cluster is judged to be government-led.The conclusions are consistent;at the same time,empirical research shows that the current regional growth of the Anji Bamboo Industry Cluster in the initial stage shows a broad and significant feature.The labor growth relying solely on the government’s fixed asset investment obviously lacks new driving force for industrial growth,and its transformation and upgrading must be The transition to technology research and development,stimulating consumption,and stimulating domestic demand will break through the bottlenecks of technology and market factors in the initial stage.Then combined with the government-led nature of Anji Bamboo Industry Cluster and its development stage and major influencing factors to restrict bottleneck research,the government,enterprises and related institutions have put forward relevant suggestions for promoting the healthy and sustainable development of the cluster.And pointed out the lack of research and prospects.Finally,the case study of M company,the leading enterprise of Anji bamboo industrial cluster,is carried out to make the specific problems concrete.The SWOT analysis method is used to analyze M company in depth,the SWOT analysis matrix is given,and the strategic positioning that M company should adopt is pointed out in the analysis result.