Research On The Development Strategy Of Changchun Houai Hospital Of Traditional Chinese Medicine

In 2015,the State Council issued the Guiding Opinions on Promoting the Construction of a Hierarchical Diagnosis and Treatment System,which pointed out that in order to further improve the physical quality and health level of the people,medical resources should be rationally allocated,resources should be downgraded and balanced,personnel training and introduction should be strengthened,graded diagnosis and treatment should be implemented,and private hospitals should be encouraged to develop.With the strong support of the national policy and policy,the development of private hospitals is facing an opportunity.In order to grasp this opportunity,private hospitals should make a comprehensive and objective analysis of their own situation while fully recognizing themselves,and formulate a sustainable,scientific and feasible development strategy that is in line with their own development.For this reason,this paper makes a thorough and comprehensive analysis of the development strategy of Changchun Houai Hospital of Traditional Chinese Medicine to provide theoretical guidance and suggestions for the formulation of the development strategy of private hospitals.Taking Changchun Houai Hospital of Traditional Chinese Medicine as the research sample,through the analysis of the macro-environment of the hospital and the environment of the hospital industry,as well as the in-depth study of the hospital’s human resources,key business,overall environment,medical equipment and financial situation,the advantages,weaknesses,opportunities and threats of the hospital are obtained and made into SWOT matrix chart.On this basis,Changchun Houai Hospital of Traditional Chinese Medicine should adopt the following development strategies:(1)After Changchun Houai Hospital of Traditional Chinese Medicine should adopt the development strategy of differentiated operation,and build the hospital into a private traditional Chinese medicine hospital with acupuncture and massage department,health care department,rehabilitation treatment department and traditional Chinese medicine cosmetology department as its main characteristic departments;(2)Facing the fierce competition in the medical market,hospitals should adopt the initiative management strategy to take the initiative.To adapt to the pace of market development,seize the opportunity,adopt scientific marketing means,reasonable propaganda planning and perfect safeguard measures;(3)Changchun Houai Hospital of Traditional Chinese Medicine should adopt brand competition strategy,perfect its brand image,so that it has a wide range of awareness and reputation among the masses,and then better provide quality medical services for the masses.By adopting the above development strategies,Changchun Houai Hospital of Traditional Chinese Medicine can stand out in the competitive medical market,and also set a benchmark for the formulation of the development strategy of the national private health care institutions.The innovation of this paper lies in the fact that there are few studies on the development strategy of private hospitals in our country,and the publicly published research results are even less.Although researchers have explored the development strategy of private hospitals in the current research conclusions,the academic circles have not formed a complete theoretical system and have not made an overall development strategy of private hospitals from all aspects.Research.For private hospitals,Changchun Houai Hospital of Traditional Chinese Medicine has a certain representativeness and innovation,so through the exploration and Research on the development strategy of Changchun Houai Hospital of Traditional Chinese Medicine,this paper hopes to provide some data support for the development strategy of Chinese medical institutions,provide some ideas and methods for the rapid development of private hospitals,make up for the shortcomings,and put forward practical development strategy opinions.