Research On The Health Communication Of Children Autism On Weibo,WeChat And Douyin Platforms

The number of autistic children in China has exceeded 2 million,and the reserve of professional intervention personnel for autism is far from enough to cover every autistic child.Family-centered intervention measures are considered by experts concerned with autism as the best way to deal with autism.The emergence of social media has broken the traditional media's education-oriented communication mode in related topics,and constructed the communication mode of dialogue.Meanwhile,the coverage of autism health issues is no longer dominated by health feelings and health policies,but begins to construct the health communication content in the direction of health science popularization and health promotion.At the same time,social media platforms have endowed each user with the dual identity of both the disseminator and the receiver of information.Due to the diversity of communication subjects,the complexity of health information on social media platforms has become a major difficulty in health communication.Based on the complexity of the subject of communication on social median,the paper take the case,for example the "two micro a shake" platform in autism research and analyze health information,based on the market of autism rehabilitation facility management concept and mode of operation and marketing groups after investigation and selection,this article will ultimately determine the rice and millet culture communication company of shenzhen as the study case,by using content analysis and interview method to "rice and millet" in "two micro a shake" platform through analysis of the official account,This article found that "rice and millet" autism in children health in the process of information communication there are specialized terms too much content,without a clear distinction between platform,transmitted mainly by the lack of innovation,professional intervention content between the administrative levels sense,connectivity is not strong,the video teaching course such problems as lack of focus is too cumbersome.Based on the theory of use and satisfaction,further in the form of questionnaire and on-the-spot investigation of children with autism family was studied,and the families of children with autism were found to network platform of autism health information transfer by slightly improve the credibility of the previous research,at the same time understanding autism families demand for the use of social media platform and meet the conditions,families found that autism is the use of "two micro a shaking platform" significantly greater than used to meet demand,autism families use requirements include:It is hoped that the government will participate in the supervision of social media platforms,that the subject of communication can speak some understandable "plain English",that the subject of communication can protect the privacy of autistic children,that the content of communication can be more extensive,that a professional question-answering platform can be established,and that the intervention status in the field of children with autism can be truly reflected.Based on the above research and findings,this paper proposes relevant strategies for transmitting autism health information on the platform of "two micro points and one shaking",hoping to provide reference for the main body of transmitting autism health information on the platform of "two micro points and one shaking".