A Study On Protective Tourism Development Of The National Intangible Cultural Heritage-Hanchuan Shanshu

During the profound five thousand years of the historical culture of the Chinese nation,the heritage and development of history have left us abundant legacies,among with are the intangible cultural heritage resources.Being a tremendous spiritual fortune,the intangible heritage is featured by its intangible cultural connotation,the oral and emotional passage from the inheritors and its nature of special geographical culture,all of which determines the relative difficulties of the passage and protection of the intangible cultural heritage.Furthermore,the intangible cultural heritage has been extinct every year along with the rapid economic and social growth of the modernized nation,the over-exploitation of resources,severe pollution of the environment and the deterioration of humanity and morality.Hence the necessity of the protection of the intangible cultural heritage.Being a preeminent intangible cultural heritage,Hanchuan Shanshu has a history of over 260 years.China emphasizes the protection of the intangible cultural heritage,Hanchuan Shanshu has been categorized by the State Council as the first batch of the national intangible cultural heritage directory.Hanchuan Shanshu has become the center of public attention once again ever since.However,Hanchuan Shanshu is destined to undergo cultural tourism development,against the vigorous backdrop of cultural tourism.As a necessary step of the passage and development of Hanchuan Shanshu,this is an opportunity as well as a challenge.As a result,it is a natural trend to protect Hanchuan Shanshu during its promotion to the tourism market.This research first introduces a general description on the domestic and abroad study of the protection and development of the intangible cultural heritage,and then the developmental status,the characteristic of geological culture and the valuation of the Shanshu are analyzed in this research.Based on such,this research presents the strategic conceptualization of the tourism development of Shanshu,from the perspective of the principle of the development,the methodology of development,tourism product system and measure of development.The fifth section of this research focuses on the discussion of the measures and methods of the tourism development of Hanchuan Shanshu.Based upon the study results of scholars domestically and abroad,and the concurrent prospect of tourism industry,this research proposes five principles for the tourism development of Hanchuan Shanshu,namely sustainability,integrate protection,authenticity,prominent characteristic,and harmonization.This research also proposes measures of tourism development,namely objectified product development,entertainment and television development,festive culture development and folk museums development.Aiming at the current development status,for the sake of its sustainable and beneficial development,this research proposes to lay the foundation of a protective development work by employing resource censuses and establishing resource database,meanwhile to dig the cultural meaning,establishing branding operas,enhancing governmental regulations and securing capital affluence;to corroborate cultivating mechanisms,ensuring sufficient successors,and to establish correct conceptions,coordinating development and protection.