The Research And Development Of Intangible Cultural Heritage Tourism

The intangible cultural heritage(with the shortened form "intangible heritage(s)" in the following article) [is the essence of the country that is inseparable, ] is the "root" and "soul" of the national memory and is a precious treasure of human civilization. At present,the international community and the Chinese government are actively exploring and seeking the effective methods to protect the intangible heritages and they took a series of measures to promote the preservation of the intangible heritages. An important trial is to use tourism development for the continuation of intangible heritages,as well as development of regional economy and culture in the local area.For the problem of “how to combine the protection and inheritance of intangible heritages with the tourism development in an organic and reasonable way”, there are many problems needed to be solved in practical operation, such as the model selection for the tourism development about the intangible heritages and the implementation ways to the tourism products about the intangible heritages and so on. If we cannot solve these problems well, the target of inheriting and protecting the intangible heritages by the tourism development is difficult to be realized.On this basis, in the paper, by using basic theory and research method from the relative theories about anthropology, culturalheritage and management, which set the common progress and mutual benefit in the protection of intangible heritage and tourism development as the target, the writer made the basic discussion for the problems which need to be solved urgently in the development process of intangible heritage tourism.Firstly, in chapter one, in the paper, the writer explained the various conceptual problems about intangible culture tourism, which is the precondition for starting the paper. In the paper, the writer stated the concepts from time sequence they appeared to the level of logic understanding and combined these abstruse concepts with the design of real tourist souvenirs. In the paper, the writer propose although the intangible heritage is a kind of tourism resource for some region, the property of the heritage and whether can be developed for tourism or not, determined such condition-the development of such resource, not only should make us get the social effects and economic benefits from it, but also should avail the inheritance and protection for the intangible heritages.Secondly, in the paper, the writer started from the following aspects: the intangible heritages can provide the experience materials for the tourist industry. It can form characteristic brands and can create fire-new commercial activities. The writer made comprehensive analysis for such condition-the tourist industry is able to absorb, market and spread the quintessence of intangibleheritages. The writer got to know their logical relationship of needing each other, mutual support and cross promotion. By using the methodology in art anthropology, the writer made the questionnaire survey, visitation and interview to Hakkas needlework art in Gannan city and collected the first hand information with true and all-sided contents. The Hakkas needlework art in Gannan city is what we should provide the protection first. If we want to make the tourism development, we not only need to analyze its cultural connotation and existence state, but also need to consider the development conditions such as the combination condition of tourism resource in Gannan area, geographical location and market attractiveness. The most important point we need to consider is that we need to analyze the transformation among the heritage, resource and product under the precondition of protection and need to analyze the negative effect level to the Hakkas needlework art in Gannan city which was caused by tourism development and its heritage bearing capacity.At last, based on the study of former chapters and based on the three aspects of the organization and guidance form the government,active participation from our society and effective market operation,the writer put forward the policy and suggestion for the protection and utilization for the intangible heritages in Ganzhou city and for the development of tourist industry.