Exploration And Research On The Development Of Sports Dance Culture Industry In Jinan City

As the major economic,cultural and sports province in China,Shandong has achieved a rapid development in sports cultural industry in recent years,among which sports dance is one of the fastest growing sports cultural industry types of Shandong Province in the past few years.Speaking of Jinan,the provincial capital of Shandong,its sports dance cultural industry is a emerging industry and still in the beginning stage at present with many problems to be solved existing in the development.A clear understanding of the development status of the sports dance cultural industry,the induction and conclusion of the problems existing in the development of sports dance cultural industry,and the discussion of the corresponding countermeasures are essential to promote the healthy and sustainable development of sports dance cultural industry in China.By the methods of documentation,expert interview,investigation questionnaire,mathematical statistics and logical analysis and the like,this thesis makes a in-depth analysis of the development status of sports dance cultural industry in Jinan,achieves a understanding of the existing problems,and puts forward the corresponding development countermeasure to promote the healthy development of sports dance cultural industry in Jinan.The conclusions are as follows:1,Sports dance cultural industry can be divided into body industry which includes the training industry and dance competition performance industry,periphery industry which covers clothing,sports dance supplies and equipment industry and intermediary industry which mainly consists of sports dance media advertising,sports dance sponsorship.2,From the perspective of the development of Jinan's sports dance body industry,sports dance training institutions is mainly private,on a smaller scale,with the relatively higher quality of the floor,the relatively complete teaching facilities and Latin dance as the main content of teaching.The scale and level of sports dance competition performance industry has been significantly improved and sports events mainly take the financial mode of fiscal appropriation and market.Event viewer is not stable enough and the average occupancy rate is low with the teenagers,highly-educated people as the main audience in Jinan.3,From the development perspective of sports dance intermediary industry in Jinan,Jinan sports dance cultural peripheral industry is still in the primary stage of development with the small scale.Among it,the sports dance advertising media carries out advertising promotion with the help of new media such as network,micro channel,micro Bo,etc rather than television,radio,newspapers and other traditional media.With the reason of the low-level event influence,sports dance competitions and events sponsored by level is low.4,From the perspective of the development of sports Dance periphery industry in Jinan,Jinan has not a nationally-known sports dance clothing brand now and dance sports equipment market scale is still relatively small with a low popularity.The production market of sports dance supplies gives priority to low-scale OEM and its sales market sales market widely adopts the traditional sales methods.5,The huge market potential and rich industrial resources demonstrates the advantages of the development of sports dance cultural industry in Jinan.Its disadvantage lies in the insufficient attention of the government to sports dancing cultural industry,the imperfect management mechanism,the incomplete development of sports dancing cultural industry and the lack of professional talents.At the same time,it also faces the opportunities such as strongly advocated national policies,good economic and social environment and the challenges such as the fierce competition and homogeneous products which emerge in endlessly.6,The problem that exists in the development of sports dance cultural industry is concentrated in five aspects,namely the inadequate attentions of the government departments to sports dance cultural industry,the unsound management system of sports dance cultural industry,the imperfect market development of sports dance cultural industry,the promotion of sports dance cultural industry which should be improved,and the lack of human resources and talents of sports dance cultural industry.7,it needs to take various measures to promote the development of Jinan sports dance cultural industry.For example,it needs to attract more attention of the government to sports dance cultural industry,to optimize the management system of sports dance cultural industry,to strengthen the exploitation of the market of sports dance cultural industry,to increase the promotion of sports dance cultural industry as well as to strengthen talent development and improve the new force for follow-up industry development.