Bengbu City Sports Dance Training Market Situation And Development Research

Recently,the State Council issued Several Opinions on Speeding up the Development of Sports Industry and Promoting Sports Consumption to advocate developing sports market vigorously,expanding the supply of sports products and services,to satisfy people's growing sports demand.Sports dance training as a part of the sports market,has obtained good opportunities for development.The sports dance training market is constantly expanding and there is a huge potential with the booming of dance training institutions.However,the combination of the theory research and practice is not mature and the market development process still exist many shortcomings,such as the market management is not perfect that will obstruct the technical level of sports dance and bring poor training to sports dance talents.It will restrict the popularity of sports dance,and affect the healthy development of the whole sports market.This paper takes Bengbu sports dance training market as the object,through literature,expert interviews,questionnaires,mathematical statistics and other methods to make depth research on its development status and marketing strategy.It takes market research to the operators and consumers of Bengbu sports dance training institutions,and analysis of the policy,economy,population,culture and technology environment of the sports dance training market on the basis of grasping the current situation of the development of the sports dance training market,to reveal the characteristics of the development of Bengbu sports dance training market.In addition,it uses science theory,such as economics,marketing,sports management,etc.combining with reality of Bengbu sports dance training market to analysis the factors of Bengbu sports dance training market development,and propose the countermeasures to standardize Bengbu sports dance training market.The study found the main restricting factors of Bengbu city sports dance training market:small scale,less investment,that is not good to the scaled and industrialized development;weak teacher resources that restrict the development of the training market;the curriculum is unified lacking of special courses;service awareness is not strong,service level is low and service projects are less;management experience is simple,lacking of speciality and stability;low marketing means and lack of active and characteristic marketing means;consumer groups is not balanced with a majority of children and professional college students,and imbalance between men and women;using high training expenditure,but satisfaction is not good.training satisfaction is not high.On this basis,it further propose to Bengbu sports dance training institutions the that expand the scale of institutions to achieve scaled and industrialized development;create a group of professional and specialized teachers;add diverse curriculums;improve service consciousness and increase services project;improve the management ability to achieve professional management;innovate marketing strategy and improving marketing ability.