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Telefilm "Sneakers"

Posted on:2018-04-08Degree:MasterType:Thesis
Country:ChinaCandidate:A H W WangFull Text:PDF
GTID:2405330518959360Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
Everyone will go out to choose a pair of comfortable shoes to their feet.Sneakers have advantages such as comfort,easy to match and other characteristics.In today's society,sneakers attract more and more people to wear.Dazzling style of shoes also breed part of the people start to collect sneakers.Whether it is to wear sneakers on the feet,or on the collection at home,they show their love for sneakers through consumption.This consumer society caused by the heat of shoes attracted lots of attention.This kind of young culture is a modem civilization has distinctive characteristics of the times,due to "chasing stars" in the prevalence of contemporary young people and domestic and international sports brand marketing company,making shoes ads appear in the streets.More people approached sneakers.Ordinary consumers to pursue themselves,highlight the personality and comparisons such as psychological needs.The rise of network forums and other factors also promote the development of sneaker culture.Sneaker culture is not a Chinese native culture,in the first place,it is the United States black against racial discrimination to struggle,their efforts to become strong and change the spirit.But the development of modern economy has transformed the world into a global village.When the sneaker culture reaches China,a new culture has been created and accepted by the majority of young people because of the collision and shock of the differences between Chinese and Western cultures.However,the problems caused by sneakers culture cannot be ignored,such as excessive publicity personality and irrational consumption and other issues are also worthy of reflection.
Keywords/Search Tags:Telefilm, Subculture, Sneaker culture
PDF Full Text Request
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