| In recent years,with the rise of small video software such as Kuaishou and Douyin,the TU flavored culture,represented by TU flavored short videos,TU flavored love words,and TU flavored emoticons has set off a boom on the Internet.As a unique form of subculture practice in China,the TU flavored culture has entered the public’s field of vision,and has evolved into an online cultural feast for national carnival.Although the TU flavored culture is constantly being paid attention to,its definition is still unclear in the academic circles.In order to facilitate understanding,the author defines it simply as: young people,mainly in the post-90s period,through online TU flavored short video,TU flavored love words,and TU flavored emoticons are the main forms,presenting a cultural form of parody,collage and irony.It has a series of "Post-subculture" characteristics and styles such as entertainment,carnival,and joking.In order to systematically explore the "popular road" of TU flavored culture,the author cuts in from many angles of China’s urban and rural structure,local cultural texture and social lifestyle,using subculture and semiotics as theoretical basis,using in-depth interviews,text analysis,etc.Methods,combined with specific cases,fully investigate the inherent meaning,transmission path,discourse style,aesthetic interest,meaning construction and development trend of the TU flavored culture.It aims to strengthen the local theoretical innovation value of the research of TU flavored culture,and promote people to further understand this unique Chinese youth subculture,and then carry out deeper exploration.The study found that,with its own unique advantages,the TU flavored culture has broken the inherent propagation laws of cities driving villages,and has risen upstream,taking the development route of "rural surrounding cities" and rising strongly.On the one hand,mobile video platforms such as Kuaishou provide space for grassroots from towns and villages.On the other hand,TU flavored culture has strong entertainment and low technical requirements,which attracts a large number of audiences to participate.Forming a mass revelry.They express themselves in a virtual space,enjoy the entertainment atmosphere,temporarily dispel the pain caused by life,and escape from the grand narrative.In order to compete for attention,the creators combined dialects and local sounds with collages and imitated cultural symbols to achieve self-mockery,humor,and jokes,and won by miracles,attracting social attention and recognition.Some TU flavored culture creators use the countryside as the background to truly show the natural scenery,folk customs,highlighting elements such as funny content,comedy,etc.,bringing a new sensory experience and aesthetic interest,and satisfying the urban audience’s singularity.In terms of semiotics,the diversified performance elements such as body,language,music,and scene of the local culture have rich semiotic meanings.The grassroots class regards the weak as the "weapon",using Exaggerated body symbols show inner emotions,express imagination of money,love,power in language symbols,and construct a collective identity.Under the discipline of Internet commerce,the TU flavored culture gradually explored a new model of cooperation with the mainstream social culture while resisting,entering the mainstream cultural circle,opening up the urban youth cultural circle,achieving cross-cultural circle communication and forming a larger writing space.However,in this process,the TU flavored culture has not completely got rid of the stigmatization problems such as "low-level taste",which deserves in-depth study and consideration... |
