Narrative Analysis Of Chinese Modern Posters

In today's consumer gradual improvement of social life,as a way of advertising information dissemination,both assume the function of promoting the sale of goods,but also bear the guiding role of consumer demand,designer communicated to the public through advertising this special vehicle advertising design ideas and advertising effectiveness.At present,China's advertising design gradually form a single face,a trend that makes the advertising features of this nation is lost.Completely give up their national cultural identity is obviously not desirable,it can not be said to be compatible with international standards.Chinese modern advertising design in order to achieve rapid development and design road with Chinese characteristics out of,must make good use of Chinese traditional culture,interpret their inheritance while making Chinese classical cultural elements get combined National and international common in advertising design to be able to really go the supermarket world.China put forward the dream is in itself a kind of Chinese traditional culture,promote,and as the flow of strong advertising domain should contribute their own unique features and value to promote the Chinese culture.Due to the design of the last century,the influence of international air environment,the same pattern has been formed by the phenomenon of design has become increasingly widespread,how will regional,ethnic and traditional cultural integration,and establish a framework of multiculturalism,become advertising design faces the important issue.As the development of modern Western civilization,political civilization from the classical tradition of the "renaissance";Confucian ideas of Confucius is to "Zhou" reflection of the results,it would only be able to " go to San Following his secrets for eternal peace for." China To establish a modern advertising design prestige in the world,reflects the profound Chinese culture,traditional Chinese culture is bound to the story of thousands of years and into the modern model of advertising design.This paper will analyze the hidden painting of modern advertising culture story,exploring the relationship between Chinese traditional culture and modern advertising design and the way the Chinese modern advertising design development.From the"narrative analysis" The perspective of Chinese culture in modern painting the story of art,there are three concepts that need to be defined-Modern posters,and cultural stories and combination of all three "narrative analysis."...