Evaluation Of Tourism Utilization Potential Of Intangible Cultural Heritage Resources And Research On Development Strategies In Jiangxi Province

In order to understand the potential of tourism utilization of intangible cultural heritage resources in Jiangxi Province and better carry out intangible cultural heritage tourism.This paper based on the relevant literature at home and abroad,combined with the guidance of AMP Theory,Cultural Capital Theory and Sustainable Development Theory,and Taking 88 districts of 11 cities and 77 counties in Jiangxi Province as research objects,this study collected the geographic information of national and five provincial intangible cultural heritages,scenic spots over 3A(including),traditional settlements,and GDP,value added of tertiary industry in Jiangxi Province.Firstly,the characteristics and status quo of intangible cultural heritage tourism resources in Jiangxi Province are analyzed.Secondly,on the basis of understanding the spatial pattern of intangible cultural heritage resources in Jiangxi Province,according to the availability of data,the heritage resources are analyzed.Nine indicators(total non-heritage,non-heritage species,non-heritage grade dominance,non-heritage category dominance,traditional settlement number,scenic area dominance,income level,tourism development level and traffic accessibility)to establish the potential evaluation system of intangible cultural heritage tourism resources.Using single factor evaluation and grading to get the grid map of each index grading,and then using factor analysis to analyze the comprehensive potential index of tourism utilization potential of intangible cultural heritage resources in Jiangxi Province.Finally,the classification of non-legacy tourism potential in Jiangxi Province is based on ArcGIS 10.2.Through a series of empirical studies,the following conclusions are drawn:(1)The comprehensive index of tourism utilization potential of intangible cultural heritage resources in Jiangxi Province ranges from 0.18 to 4.75.The areas in the front ranking obviously have the characteristics of rich intangible cultural heritage resources,more physical space carriers and good investment and financing conditions for developing non-material cultural heritage tourism in Jiangxi Province.(2)According to the calculation results,88 evaluation units will be divided into potential levels: extremely high potential area,high potential area,medium potential area and low potential area.The index of the extremely high potential area is between2.36 and 4.75,and the urban area of Nanchang is the only one with the first potentiallevel.The index of high potential area ranges from 1.26 to 2.35,with 8 cities and 5counties.The potential index of the medium potential area is between 0.73 and 1.25,ranking 15-53 in all evaluation units,accounting for 44.3% of the total,accounting for a larger proportion.The index of low potential area ranges from 0.18 to 0.73,ranking 54 to 88,totaling 35 regions.According to the empirical results,different development strategies are proposed for different potential level areas.Firstly,high-potential areas need to build high-end market,establish brand effect and build intelligent non-heritage tourism system;secondly,high-potential areas should focus on tapping non-heritage cultural connotations,creating regional characteristics and regional cooperation;thirdly,low and medium-potential areas should pay attention to the declaration of non-legacy projects,improve infrastructure,build transmission carriers and improve diversified protection.