Research On Tourism Brand Image Design And Promotion Of Zhuqiao Ancient Village In Jinxi County Fuzhou City Jiangxi Province

With the development of the times and the improvement of people’s standard of living,tourism has gradually become a form of daily entertainment and recreation.The Central Document No.1 of the State Council emphasises the development and construction of rural tourism.With the implementation of the national strategy for the revitalisation of the countryside,the tourism market in the ancient village of Zhuqiao in Jinxi County,Fuzhou,Jiangxi,has a promising future.The ancient village of Zhuqiao has a strong cultural atmosphere,as well as significant economic value and a strong cultural and historical heritage,laying a solid foundation for a more efficient,high-quality and well-developed tertiary industry.However,local residents and departments do not have a systematic and comprehensive understanding of the advantages of local resources,and the lack of communication and publicity with the outside world has led to the low visibility of the ancient village of Zhuqiao,which has not formed a brand awareness,so we need to explore the characteristics of the ancient village,which should be combined from the perspective of history,culture and folklore,to create a unique brand characteristics of the ancient village of Zhuqiao,driving the development of rural tourism.This paper takes the ancient village of Zhubiao in Jinxi County,Fuzhou,Jiangxi Province,to start the study of tourism brand image design,to provide the corresponding development value for the future development of tourism to promote.The ancient village of Zhuqiao in Jinxi County,Fuzhou,Jiangxi taps into the historical and traditional local characteristics of the ancient village to enhance the overall image and brand awareness of the village and to promote the historical characteristics and culture of the ancient village of Zhuqiao,thus increasing the income of the villagers’ business.In this way the village development is interpreted and also provides theoretical support for the development and construction of the beautiful countryside.In summary,the tourism image design for the ancient village of Zhuqiao in Jinxi County based on this field research includes two parts: the design of the VI visual system for the tourism brand of Zhuqiao ancient village and the design of the extension of the tourism brand image of Zhuqiao ancient village.