Research On "Internet+" Marketing Strategy Of Z Culture Communication Company

In this era of Internet + marketing,how to effectively develop its own “Internet +” business,this paper aims at improving the quality of cultural communication enterprises in the Internet through the promotion of some enterprises in the general business that have demand for Internet services.Economic status,and get a lot of income,to maintain the survival of their own enterprises as the center,to explore the current Internet + era of cultural communication business development prospects,and through the Z Culture Communication Company in the current “Internet +” era,how effective run its own main business and actively explore the market,analyze the advantages and disadvantages,opportunities and challenges of Z Culture Communication Company in the current market environment.Based on the SWOT analysis model,try to analyze the future development direction of Z Culture Communication Co.,Ltd.,Internet + era of this new historical period,how the cultural transmission industry in the market wave of foothold put forward some of their own views.Because of the cultural communication industry,it also has some functions of cultural creation.Therefore,it also plays a more important role in the strategic layout of developing cultural industries in our country.At the same time,due to the emergence of Internet+,traditional industries and traditional channels of publicity Have emerged a certain amount of information distortion,the problem is mainly caused by the vigorous development of the Internet,and cultural communication industry in the Internet + marketing strategy integration,and the Internet through a variety of forms of communication integrated,More effective solution to this problem,which makes cultural communication companies need to experience a transformation of the “Internet +” marketing strategy,which is one of the original intention of writing this article.Through the integration of the cultural transmission industry in the “Internet +” context,it is possible to more effectively disseminate and create cultural and creative products that are required by the current market and customers while also providing a solution to the more chaotic situation in the current network environment.Cultural and communication enterprises in the new situation to go more positive progress,providing a broad road.And play a good stimulating role in China's cultural industry,and improve the current situation of highly competitive cultural industries,the low economic contribution rate.