Research On The Cultural Communication Of New-Folk In The Mainland Of China

At the beginning of new century,the birth of New-Folk was a cultural movement.It absorbs rebellious spirit from the western rock and roll,while it is rare to absorb the local arts elements,such as folk instrument,classical poetry and dialect.It can yet be regarded as a strategic national identity against western cultural imperialism.In addition,distinguish from the generic music,New-Folk not only does the business function,but also has the realistic criticism effect.The theme of New-Folk reflects the life and emotion of the underclass in Postmodern consumption context and urban space.It involves a lot of content,for example,personal ideal and love,childhood memories and urban life collision of the drifting emotions,reflect on your daily life.In addition,poetic literary expression and local nostalgia style greatly broadened its aesthetic dimension.The ironic art of the playful and the deviant language of the deviant,and the resistance style that it binds as youth subculture.Since its birth,New-Folk has been spreading in the underground through word of mouth.However,new singers and new songs are rare in the mainland popular music market in recent years.At this time,self-media technology provides an opportunity for grassroots independent musicians.Mass communication,new media and live performance in outdoor music festivals and stadium concert form a new media environment.As the "South of nanshan","Chengdu" and other songs have been popular.New-Folk tends to be modern.New-Folk,relying mainly on the urban middle class,become the mainstream audience resistance with the tools for identity.The embezzlement and replacement of the text give them the pleasure of a participant.By the way,New-Folk has assembled a carnival of subgroups.However,behind the revelry,the "divine comedy" gradually rises,rare New-Folk is still upset.The popular New-Folk gradually receives the commercial collection from the mainstream ideology,and the youth text narration also suffers some cultural discomfort.The New-Folk is rooted in the text,the organization,the audience three direction adjustment and efforts,imminent.