Research On Content And User Of Netease Cloud Music

With the development of the Internet,the meaning of the content and the user has become more and more important.Against the backdrop of the Internet era,the presence of the content has become more diverse and it has become the core competitiveness of Internet products.The status of its users has also changed from the receivers of Internet content to the producers and participants of Internet content,and the users has become the core of Internet products.In the design of the Internet products,it has also increasingly been emphasized that the users are the center and insisted on the consumerism and paid attention to users' needs.Based on this,this paper will focus on the APP of NetEase Cloud Music and make it as the research object to discuss the content and the different users' characteristics of NetEase Cloud Music and to further explore the relationship between of them.In the content research,this paper will analyze the three major contents:music,video and radio.At the same time,it will choose and compare the KuGou,KuWo and the QQ music to further summarize characteristics about the music,video and the radio of NetEase Cloud Music.In the user research,this paper will analysis the basic attribute,the users' needs and the users' behavior of NetEase Cloud Music,further thinking about the relationship between the users' characteristics and the content position of NetEase Cloud Music.It is found that there is a deep connection between the content and the different users.The presence of the NetEase Cloud Music on the platform is through the large amount of music resources,the founction of personalized recommendations and the content of the playlist to meet the needs of users.and users is on the basis of meeting their requirements to interact with the platform.During the interaction,forming the wonderful comments,special playlists and the "friend" community.Through the interaction between the content and the users,the NetEase Cloud Music has been developing and operating.Finally,this paper will put forward the hidden worries about the content and the users' development of the NetEase Cloud Music,and the promotion about the content and the users' maintenance strategies of the NetEase Cloud Music will be further proposed.