Research On The Development Of Mobile Internet Digital Music

As the mobile Internet is getting saturated,the continuous development of intelligent devices,People's habits have been in the invisible changes have taken place.At present the phone has become an integral part of people's lives,has become an important tool for people to receive outside news.People accept the outside world information is through the phone carrying an App.As a digital music music carrier mobile music App can anytime,anywhere to provide users with high-quality music experience.In this paper,through the literature research,qualitative analysis,quantitative analysis,content analysis,Netease cloud music as an example to study the operation of digital copyright music platform and even development strategy.Put forward its existing development problems,combined with its development demands and user expectations,a comprehensive development strategy.The beginning of this article is part of the introduction,including the research background of this paper,the current situation of domestic and foreign research and literature review,the relevant theoretical basis of research,the significance of research and innovation,research and research methods.The second part of this paper is the subject of the study-NetEase cloud music subject analysis,including NetEase cloud music product deconstruction,Netease cloud music transmission characteristics,Netease cloud music content communication strategy and the study involves quantitative research questionnaire design ideas(with detailed questionnaire).The third part is Netease cloud music user research and conclusions,mainly including the basic data presented and user research data analysis results.The fourth part is the research and conclusion of Netease cloud music content,including core module content research,research results analysis and conclusion.The fifth part is the development model and suggestion of Netease cloud music,including the current development mode of Netease cloud music,the balance of development appeal and user expectation,and the development of Netease cloud music.Through the analysis of Netease cloud music core operations content,to understand the expectations of Netease cloud music users,combined with the development of Netease cloud music demands the development of the relevant development proposals.(1)through the technical level of the breakthrough,the optimization of large data algorithms to achieve more accurate user preferences to determine,to achieve more accurate recommendations.(2)to dig a richer song for the scene,to encourage users to share songs,frequent interaction.(3)optimize the vertical column classification of information,combined with the preferences of vertical users to create popular singers,popular music variety,popular concert notice booking column,positioning for high-quality entertainment information,while the introduction of popular microblogging column(topic,Popular posts)to enhance the interaction between the platform.(4)will be recommended to re-adjust the MV,combined with the user's expectations of video content to build a video area,mainly including recommended MV,live concert,online music class,folk high-energy artists and other columns,to create high-quality music video area.(5)in the community module to introduce friends circle,enhance the interaction between ordinary users,enhance the user's sense of belonging to enhance the sticky,while creating the use of nearby functions of the scene,through the LBS to expand friends circle.(6)in the community module to introduce high-quality music forum,in the form of UGC to bring high-value community content(certain authentication users have the right to speak,ordinary users can only browse the forum content).