Outdoor Advertising Design Research Landscape In Mind

The outdoor advertisement is not merely representatives of the commercial culture, but also an important component of the modern cityscape, taking the responsibility of recreating to the cityscape . To the neglect of the Landscape because of the outdoor advertisement design of our country at present, have caused all sorts of incongruity phenomena between outdoor advertisement and cityscape . With to city image and urban space enhancement that quality pay close attention to , is it trend towards pluralism and high-level demand even more to have too to outdoor advertisement design. This text proceeds from design science itself, studies knowledge after drawing lessons from Landscape scierce , put forward the view of carrying on the outdoor advertisement design under Landscape consciousness. Analyse and sum up and summarize through illustrating, think the outdoor advertisement design should emphasize globality consciousness and individualized consciousness are developed simultaneously ; Should utilize and develop effectively all valuable resources in the environment including media in the outdoor advertisement design; The ones that gave play to the vision to be designed in the space be able to move function ; Propose the place consciousness of the outdoor advertisement design, emphasize that it is a good and bad evaluation criterion of an outdoor advertisement to experience in people's place . This text hopes that can bring new enlightenment to practice of the outdoor advertisement design through interdisciplinary research.