A Study On The New Format Of Liaoning's Cultural Industry In The New Era

With the arrival of the new era,the cultural industry also shows new formats of business.The 19 th CPC National Congress has clearly defined the goal of Chinese cultural construction in the new era,that is,to adhere to the road of cultural development of socialism with Chinese characteristics,to stimulate the vitality of the cultural innovation and creation of the whole nation,and to make China a powerful socialist country.Cultural industry not only promotes and drives the development of tertiary industry,but also plays an increasingly important role in promoting regional economic growth and optimizing regional industrial structure because of its characteristics of high added value,high technology content and no pollution.The new era has spawned and flourished the new formats of cultural industry,which is also the most potential economic force in the cultural industry.Liaoning's development of a new format of cultural industry is not only a major initiative to"adjust the structure and improve people's well-being." It is also an important economic engine for revitalizing Liaoning's economy,and developing and prospering the new formats of cultural industry is also one of the important means for Liaoning to “make its economy a turnaround".Therefore,aiming at the current development of Liaoning's cultural industry,focusing on the new era,thoroughly studying and implementing the nineteen spirits of the party,and exploring the new format development of Liaoning's cultural industry are quite necessary.Under the guidance of Marxist spirit production thought and Chinese Marxism thought,this paper analyzes the present situation,existing problems and reasons of Liaoning's cultural industry development,and puts forward corresponding countermeasures.In addition to the introduction,this paper is divided into four parts:The first part expounds the connotation and characteristics of the cultural industry,the theoretical basis and practical significance of the development of the new format of cultural industry.The second part based on the relevant data of Liaoning cultural industry,through the analysis of the existing resources and basic situation of Liaoning cultural industry development,expounds practical significance of the development of Liaoning cultural industry new format.The third part summarizes a series of problems in the process of Liaoningcultural industry development and analyzes the reasons in four dimensions,including the small scale of cultural industry,low utilization of cultural resources,low value of cultural brand and the weak agglomeration effect of cultural industrial park.The reasons for these problems are also analyzed,including the lagging of the concept of development,the low degree of integration of new and old industries,the lack of innovation ability,and the need for optimization of the development environment of cultural industry agglomeration.The fourth part puts forward the countermeasures to develop Liaoning's cultural industry: to establish and perfect the system and mechanism conducive to the development of cultural industry,to use "culture + science and technology" to promote the integration of new and old industries,to use "culture + creativity" to form brand value;Use the "cultural industrial cluster" to play a scale effect.