Ethical Research Of Chinese Network Drama

Network drama is a recent creation that is the integration of the Internet media and TV series.Network development has undergone a process from nil to existence,from less to more,the number of clicks growing from tens of millions to billions,and the artistic ecology is more abundant,providing more aesthetic choice for the public.However,there appear many problems that cannot be ignored,which can harm people's physical and mental health and endanger national cultural security.The ethical irregularities of Network drama have occurred in all aspects of production,communication,consumption and regulation.The network drama is made by media companies independently,some of which are co-produced with video website,but it seldom takes into account the harm caused by the plot and the lines of the network play.The audience of network includes e-collar workers and many unworldly teenagers.If they are exposed to pornography and violent network dramas for a long time,it will affect their right world outlook and values.And for some young people,too much exposure to the network drama of no education value will not only waste precious time but also induce a lasting mental void.In the aspect of network drama communication,video is not able to fulfill the social responsibility as video communication platform,and plays the network drama which is not standardized on its own platform.More and more extensive network dramas are appearing in front of the audience through video,constantly stimulating their visual sense.In terms of consumption,more and more audience when watching network drama indulge yourself,going with the flow,completely regardless of network drama cultural connotations required in the spread,and blindly pursue self emotional content,or fill the spiritual emptiness.In the unethical behavior of network drama,production,communication and consumption are mutually influenced and integrated.The non-standard of production leads to the non-standard of communication,and the non-standard of propagation leads to the consumption irregularity,but the creation and dissemination of network drama is for consumption.Transmission can also be counterproductive to production and consumption.If the communicatorcan have a strong sense of social responsibility and not put economic interests at the top of the list,then there will not be the dissemination of network drama that are not regulated in ethics.So the three aspects are interacting with each other.The ethics irregularities of network drama in production,dissemination and consumption have important relationship with the regulation of network drama.The second key problem in this paper is the cause of the ethical irregularities of network drama.The production of network drama of non-standard ethics can be summarized as five reasons,which respectively is money worship,the lack of professional ethics,the lack of professional quality and professional skill as creators,the network characteristic of freedom mechanism and poor supervision.The cause of ethical irregularities in the spread is four aspects.The first is the current network video platform lack of professional ethics.The second is the lack of low-carbon art identification ability.The third is the huge commercial interests drive.The fourth is regulatory loopholes.The fundamental way to solve the problem of the ethical irregularities of network drama is to construct the good moral construction mechanism in producing virtue,spreading virtue,consuming virtue and regulating virtue.On the production side,solving the irregularities needs to improve professional ethics of the creator,strengthen the academic ethical research of network drama,strengthen the creator of the aesthetic education,implement the network drama blacklist system,to strengthen the regulation of network drama production.In terms of transmission,the video site needs to strengthen social responsibility,to follow the spread of the network play entertainment moderate principle,and netizens need to supervise its propagation,and the network drama legalization is also needed.In terms of consumption,we should introduce aesthetics education,public moral education and law observance education in the whole society.In terms of supervision,the first step is to improve the supervision mechanism.Secondly,the network drama grading system can be implemented.Finally,it is to fill the legislative gap and strengthen law enforcement.