A Research On Communication Ethicsunder The Background Of Big Data Technology

In recent years,with the rapid development and popularization of internet technology,the application of big data technology has permeated into all the fields of modern society,and created great economic value and social value.But at the same time,the ethical anomie problems caused by the application of big data technology is also endless.In this paper,we discuss the communication ethical conflict in the vertical and horizontal dimensions and the corresponding communication principle,in the new type of communication space that is shaped by big data technology.The structure of this paper is divided into three parts:The first part focuses on the application of big data technology to the reconstruction of the communication space.With its large quantity,fast rate,variety and great value,big data technology can break the limitation of communication space and further shape people’s thinking and life style,thus,the traditional space of communication has been reshaped.To create a new type of communication space in which the real space interacts with the virtual space and the private space merges with the public space.The second part focuses on the new type of communication space based on the big data,and the conflict of the communication ethics between the vertical and horizontal dimensions.Vertical dimension,mainly shows the digital divide and social justice,the digital footprint and individual freedom,the digital identity and personal dignity of the ethical conflict;Horizontal dimension,the main performance is the change of the utilitarian,equality and freedom of communication between people under the background of big data technology.The third part focuses on the communication ethical conflict in the context of big data technology,and the ethical principles we need to establish.In the author’s view,we need to use "sharing" as the basic principle of communication,to realize the hierarchy of power and responsibility of each subject in the communication space,the individual should change from spectator to participant,as a third party,the owners of big data technology should proactively promise to make technology transparent.Different communication subjects should supervise each other and cooperate with each other to create and enjoy the "free,open and sharing" communication space.