Ethical Research On Privacy Issue In Big Data Marketing Communication

With the development of information technology, the world is entering the era of big data, changing the operation mode of business, and promoting the marketing industry to enter the stage of digital and information technology, which greatly promoted the development of big data marketing communication activities. Big data marketing communication with the modern network information technology, for the field of marketing to bring more clearly the consumer of face book, bring more accurate consumer behavior prediction and so on, when it appears, it showing the strong advantage and vitality. But at the same time, the privacy issues involved in the field of the big data marketing communications are facing more and more threats and violations, ethical conflict has attracted much attention.This article is based on the big data marketing communication activity itself and the ethics of the dual perspective of the big data era of privacy ethics through the research, reflection and reconstruction. From the social, communication subject, reality, technology and other aspects of the big data marketing communication in the privacy issues, and in the ethics of the dimension, with a new perspective on its ethical understanding, review and critique. from the perspective of communication and ethics, I focuses on the data communication privacy issues, the negative impact, the root of the problems, and on this basis on how to balance the big data marketing communication activities in the ethical conflicts put forward feasible suggestions and countermeasures to actively guide the big data marketing communication activities, to provide ethical norms for it.