Analysis Of Cultural And Creative Industries' Industrial Related And Spread Effects In Beijing

As the political center,cultural center,international communication center and technological innovation center of the country,Beijing has always been at the forefront of the development of cultural and creative industries;In recent years,under the background of "mass entrepreneurship,innovation" and "internet +" and "culture +" policies,Beijing's cultural and creative industries have ushered in a new round of development climaxes;In 2017,Beijing's GDP per capita reached 19,105 dollars,and a very stable consumption structure led by cultural and spiritual needs has been formed.All these points indicate that the cultural and creative industries can promote regional economic growth,as Beijing's new economic growth point.Especially,in the context of the supply-side reform and the transformation of the economy of all provinces across the country,Beijing needs not only to stimulate economic growth,but also to optimize the industrial structure and truly achieve sustainable economic development.From this point of view,while Beijing's cultural and creative industry is developing by itself,it is necessary to give full play to the related role of its industrial chain and to drive the transformation and development of many industries including traditional industries and emerging industries,so as to optimize Beijing's industrial structure and achieve Beijing's economic transformation.At the same time,Beijing Municipal Government's “Cultural and Creative Industries Promotion Plan(2014-2020)”(2015)and ‘Beijing “13th Five-Year Plan” Cultural and Creative Industry Development Plan'(2017)clearly state that Beijing Municipal Government will strengthen the development concept of integration and collaboration between cultural and creativity industries and other industries,enhance the driving ability of the cultural and creative industries,and further increase the contribution of the industry to the economic growth of the capital.Therefore,that the paper researches the degree of influence of cultural and creative industries on Beijing's economy from the Perspective of Industry Linkage and Spill Effect has very important practical significance and value,combining economic development with government policy guidance.Based on the premise of “National Economic Sector Classification”(GB/T4754-2002)and “Classification Standard of Beijing Cultural and Creative Industries”,this paper has classified and screened 42 departments of the 2012 Beijing Input-Output Table,and redefined the contents of this paper's cultural and creative industries.And the paper is supported by the industry-relevance theory,uses input-output models to calculate several measurement indicators that reflect the industrial linkage and the ripple effect of the cultural and creative industries,which are the direct distribution coefficient and complete distribution coefficient corresponding to the forward linkage effects,the direct consumption and full consumption coefficient corresponding to the backward association effect,and the influence coefficient and sensitivity coefficient corresponding to the industry spillover effect.The results show that Beijing's cultural and creative industries have large overall distribution coefficients and complete consumption coefficients for many industries in the secondary and tertiary industries,indicating that Beijing's cultural and creative industries have close industrial linkages with the secondary and tertiary industries,so Beijing can strengthen the development of the relationship between industries;the full distribution coefficient and complete consumption coefficient of Beijing's cultural and creative industries are also large,indicating that the cultural and creative industries have a high internal correlation,so Beijing can further promote their collective development;the cultural and creative industries' influence coefficient and sensitivity coefficient are small,indicating that the industry has not exerted much effort,and the ripple effect has not yet been released,Beijing can fully tap cultural resources,drive the development of other related industries,so as to strengthen innovation drive,enhance the competitiveness of the brand and promote the internationalization of the industry continuously.