| As a multi-dimensional and unique area culture,the Hakka culture has a bright long history.It is common in Guangdong,Jiangxi,Fujian and other areas in China.As a unique custom and etiquette,the Hakka wedding culture is not only influenced by the culture of the Central Plains,but also combined the culture of the She minority and Yao minority.To be the carrier of the history,culture,art and folklore of Hakka,the Hakka wedding products can reflect the understanding of the Hakka people.As a special commodity,the design of the wedding products should reflect the special cultural characteristics.The wedding activities are short,but the packaging of wedding articles can be kept for a long time.It can not only serve as a mission to create wedding atmosphere,but also serve as a witness of marriage,which will convey the joy and happiness of new people.Therefore,the packaging of wedding products is an irreplaceable part of the wedding celebration.The wedding activities have a strong feeling of nationalism.The packaging design of wedding supplies can not be completely out of the traditional folk customs.On the other hand,the cultural connotation and emotional meaning of the traditional Hakka customs need to be fully understood.These features need to be performed with visual language,and then deconstructing and restructuring.In order to meet the aesthetic needs of modern people,modern design method and aesthetic was used for innovation.The traditional wedding elements combined with fashion was used to keep pace with the times,and balance the relationship between traditional wedding culture and modern personality demand.We hope that more people understand and feel the wedding culture of Hakka,to promote the Hakka culture to be updated,developed and inherited.As packaging design as the modern design carrier,this article focused on Hakka wedding culture,packaging design from the analysis of the cultural background of the Hakka wedding to extract Hakka wedding visual elements,the representative of Hakka wedding supplies,wedding supplies of Hakka souvenir packaging design examples show the aspects of in-depth experience and actively to explore the significance and Application value of modern design culture of Hakka traditional visual elements,but also for contemporary design especially the wedding package design provides new ideas and new reference design.More importantly,we shouldpromote the spread of Hakka culture,enhance Hakka culture’s competitiveness in the same culture.So that Hakka wedding culture can be handed down from generation to generation,and Hakka spirit can be extended. |