On The Integration Of Regional Specialty Packaging Design And Local Complex

Specialty,especially refers to a local unique products,its regional and cultural characteristics.Because of this,people usually get to know the local cultural characteristics and historical connotations through the indirect way of purchasing local characteristic products.At the same time,they also convey their special feelings to their families through local specialties.The current regional product packaging design,illustration element and painting elements has been widely applied,these elements form varied,or local features,or the regional culture,or historical story,although these hand-drawn illustration of the form is different,but all roads lead to Rome,the deep meaning are seeking in the height of the emotional resonance..As we all know,the form of illustration is clever in the integration of regional products and hand-drawn illustrations of emotion,through this way to touch the emotional resonance of consumers,so as to pay the bill.In today's society and economy,commodity competition is very fierce.The application of hand-painted elements in regional specialties and emotional expression is undoubtedly the most valuable expression form for packaging design.Through analyzing the application status of hand-drawn illustration in packaging of date products,this paper summarizes the emotional expression of hand-drawn illustration in packaging design of date,obtains the application value of hand-drawn illustration and illustration in packaging design of date,and finally takes this as the theoretical basis for the creation of graduation design.First of all,hand-drawn illustration is diverse.Its expression forms are not limited to the traditional paper drawing forms,but also include the aided design of computer equipment,as well as the art forms after creation.The second chapter of this paper summarizes the local complex and emotional design.The third chapter mainly studies and analyzes the problems and solutions of packaging design of jujube jujube.The fourth chapter is the practice analysis of the brand innovation design of leling jujube.The purpose of this paper is to arouse designers' sense of responsibility through the emotional design of local specialties,and to design more emotional local specialty brands under this influence.