Research On The Communication Of Strawberry Outdoor Music Festival

The birth of outdoor music festival in China depends on the social cont Opens the doors of both material and spirit of reform and opening-up,development of the city with the population growth and technologic,innovation,the penetration of youth subculture quickly captured the groups,outdoor music festival as imports into the country,with local fusion develop their own characteristics,has become the present urban youth one of popular entertainment and leisure activities.Article quoted communication studies,cultural studies and socio research perspectives,such as strawberry festival as typical cases,explore transmission,the channel and content,and with the method ofsurvey,in-depth investigation of strawberry festival audience's psychocharacteristics,temperament,to explore the spread of mainland China music festival.In terms of the spread of strawberry festival subject,organizers of the modern sky music company brand sponsors for the audience customized brand communication strategy,independent artists the style of dress and the way of performance won the youth audience theme elements of the youth standard are set,the diversified independentperformance,the cultural and creative activity experience of theenrich and expand the spread content of strawberry music festival.From point of transmission channels,social platform of "decentralization" fission is compatible to the transmission medium using characteristics of festival young audience,offline promotion activity of the campus the core audience,emerging 020 mode and the spread of VR virtualtechnology more make strawberry festival disseminate strong linkageAnalysis to the results of the questionnaire survey,the audience at the scene of the strawberry festival by a specific form of expression,movement and sound ritualized "performance",emotional catharsis,infatuated with,such as identity of belonging to meet the psychological demands.Strawberry music festival's communication system has become mature,it USES the long tail effect to explore the audience market,and adopts the segmentation strategy to carry out differentiated transmission;Build community platform and build festival youth community culture.In addition,it combines the characteristics of the city,builds music tourism industry chain,promotes and spreads the image of the city,and produces huge economic benefits and good social effects.