Research On Brand Building And Development Construction Of The Outdoor Music Festivals In Jiangxi Province

The music festival is a form of celebration and can be regarded as a cultural phenomenon that occurs at a specific time and location.The development of outdoor music festivals abroad has accumulated years of the development of outdoor music festivals abroad has accumulated years of experience,whether it is the establishment of the relevant system or the management of performance operation,foreign music festivals have achieved specific results.Compared with the development situation abroad,China's outdoor music festival has a relatively late start.The Midi Music Festival,since its successful inauguration in2000,the domestic outdoor music festivals in China have gradually taken on a booming growth momentum,which not only promoted the local economic development but also produced a wide range of cultural influences.However,despite the spring-up development momentum of domestic outdoor music festivals,many people still lack awareness about them,especially in terms of their operation management,brand development,and marketing strategies and other aspects.Therefore,the author will start with the emergence and development overview of outdoor music festivals,by summarizing the overall development status of “Jiangxi Outdoor Music Festival,” and combining the knowledge of music festivals,communication and management disciplines to conduct the exploration research of its brand shaping and development.In order to creatively propose the operation and management mode of Jiangxi Outdoor Music Festival and strive to establish a more standardized outdoor music festival market,and drive the further development of music and cultural industry of Jiangxi Province.The article is divided into five parts to expand the illustration.Chapter One is the introduction of the article.This part mainly introduces the background of the topic,the significance of the topic,and the current status of research at home and abroad.The main research content and research methodologies will also be described in part.Chapter Two will describe the concept,classification and development status of outdoor music festivals.This chapter mainly explains the concept and specificcategories of outdoor music festivals and sorts out the overall development of outdoor music festivals at home and abroad.Chapter Three will introduce the current marketing operation status of Jiangxi Province's outdoor music festivals.In this chapter,the author will mainly investigate several famous outdoor music festivals in Jiangxi Province,such as “Fenghuanggou grassland Music Festival”,“Meiling Linglun Music Festival”,“Nanchang Music Festival” and“Nanchang Meiling electric syllable”.The author will conduct a detailed analysis and elaboration on the brand positioning,audience demands,poster design and promotion,revenue marketing methods and other aspects of the outdoor music festivals in Jiangxi Province.Chapter Four is the SWOT analysis of the outdoor music festival in Jiangxi Province.That is,according to the current marketing operation status of Jiangxi Province's outdoor music festival,it deeply analyzes the music festivals from four aspects,which are strengths,weaknesses,opportunities,and threat analysis,respectively.This chapter will summarize the achievements of Jiangxi Province's outdoor music festival in their development process and those remain unresolved problems,to find the root of the problem and provide a reference for later to propose more valuable solutions.Chapter Five will discuss the brand building and development construction of Jiangxi Province's outdoor music festivals.This chapter will mainly analyze the current overall development status of those outdoor music festivals.Besides,the author will put forward countermeasures and suggestions on the branding and development of Jiangxi outdoor music festivals around the aspects of shaping brand projects,expanding profitability,strengthening infrastructure construction,practical business management,strengthening market ingoperations and building world brands,etc.