Research On The Development Of Health-supported Tourism Of Religious Culture

Religious cultures such as Buddhism and Taoism are one of the core elements of Chinese culture.They are profound and profound.They include the rich culture of health and well-being,including the concepts of health and well-being,religious medicine,religious psychology,and behaviors and methods of health care.Buddhism is China's largest religious culture,Buddhist cultural scenic spot or tourist destination is China's most important tourist space area.The development of health-supported tourism based on medical tourism and forest showers in the developed countries of the world has achieved rapid development.China's health tourism has become a new hot spot in recent years and is one of the major directions for China's tourism transformation and upgrading.Therefore,it is of great significance to research and dig deeply the religious culture,especially the culture of health and well-being in Buddhist culture,and promote the development of health-supported tourism.Mount Emei is one of the four famous Buddhist mountains and has accumulated rich cultural resources of health and well-being.Taking Mt.Emei as an example,the purpose of this article is to study the Buddhist culture of health and well-being and current situation of the development of health-supported tourism of Mt.Emei,discover the existing problems and inadequacies,and propose new strategies for development.We hope to provide reference for the development of health-supported tourism of Buddhist in whole country.This article is divided into seven parts: The first chapter introduces the researchbackground,research content and significance,research methods and path.The second chapter summarizes the related research at home and abroad.The third chapter studies the basic issues of health-supported tourism,including the related concept,connotation,characteristics,types and development model.The fourth chapter summarizes the composition of religious culture,the culture of health and well-being in religious culture,and the development of health-supported tourism of religious culture.The fifth chapter is to enter into empirical research.Take Mt.Emei as an example,introducing the general situation of Mt.Emei,the tourism resources of health-supported tourism in Mt.Emei,and the current situation and problems during the development of health-supported tourism in Mt.Emei.The six chapter is the development strategy of health-supported tourism in Mt.Emei.First of all,it summarizes the Buddhist culture of health and well-being of Mt.Emei.And then analyzes the conditions for the development of health-supported tourism of Buddhist culture,pointing out the significance and principles of the development of it.Then subdivides the market of health-supported tourism of Buddhist culture of Mt.Emei according to market research,and determine Chengdu and its surrounding areas as target tourists,formulate the tourism image of “Beauty Emei and Buddha Health Holy Land”.Finally,put forward the establishment of a product system of health and well-being,build the theme pavilion of health and well-being,and use the festival activities to carry out products Marketing,improvement of online sales platform,development of special tourist souvenirs of Buddhist health-supported tourism,strengthening of professional personnel training,regional joint development,industrial chain extension and other development strategies.The seventh chapter is the conclusion and outlook.The previous research results are summarized,including the concept,connotation,characteristics,types and development model of health-supported tourism;the development proposals for Buddhist health-supported tourism,basing on dig deeply of the culture of health and well-being of Buddhist,and redesign of image and product.Design a tourism product or project with a high degree of experience and differentiation,and build a series of thematic events to establish a brand,but also marketing through the Internet and other new media channels of products and scenic areas.