| In recent years,domestic cultural heritage and cultural health tourism is more and more favored by tourists.Cultural heritage embodies the creativity,wisdom and imagination of our ancestors,and demonstrates the diversity of cultures and the long history,including the material and intangible cultural heritage.As a native religion in China,Taoism emphasizes the importance of life and the value of life.It advocates the goal of prolonging life and even immortality through cultivation.Its cultural resources of health preservation are the most obvious,prominent and representative part of Taoist culture.Tao Hongjing culture in Taoshan Town,Ruian City,Zhejiang Province,has a history of more than 1500 years,with profound historical culture,distinct Taoist cultural characteristics,and rich cultural health resources.This paper introduces the background of the research topic,the research purpose and significance,the research trends at home and abroad,the research methods,and the general situation of the cultural tourism development of Tao Hongjing in Taoshan Town,Ruian city.The geographical location of the Tao Hongjing cultural environment in Taoshan Town,introduces the historical and cultural heritage,tourism development present situation analysis,Tao Hongjing life experiences briefly generalizes the in chronological order,summarizes the origin and development of Taoism in China,the analysis summarizes the Tao Hongjing main achievement and influence in Chinese history,including the Tao Hongjing created the China Taoist Shangqing Maoshan sect,is important in the history of Taoism in China;It has made important contributions to the development of Taoist medicine in China.It has made important contribution to the perfection and improvement of Chinese Taoist health cultivation.He has made great achievements and contributions in literature.Collect,comb and summarizes the Tao Hongjing overview of cultural tourism resources in Taoshan Town,including "Fuquan" legend,"Xianmen Mountain" and "the general pool" legend,"the prime minister in the mountain" and "Bai Yunling" legend,"an alchemist cliff" and "kind of jade strip" legend,"little white dragon and Bai Yuzhang" legend,"drug pit and drug top" legend,Taoshan sugarcane why loose and sweet legend,Tao Hongjingwith fairy medicine decline demon in addition to the legend of magic intangible cultural heritages.The general situation of tourism resources related to Taoshan Town’s Tao Hongjing culture is analyzed and summarized,and the relevant tourism resources are classified and statistically sorted.According to the historical distribution and actual characteristics of the natural and cultural sources of Fuquan Mountain,the layout of six scenic spots including Fuquan Scenic Spot,Pangu Building Scenic Spot,Lion Rock Scenic Spot,Samen Creek Scenic Spot,Fuquan Lake Scenic Spot and Feipeng Peak Scenic Spot is planned and constructed.Population is to understand how different demographic characteristics to Tao Hongjing cultural tourism product creative design preference difference in Taoshan Town,Ruian City,designed the questionnaire to the tourists(potential tourists)travel demand research,and using the internationally recognized authority statistical tools to analyze many factors specific software SPSS21,for tourism product design and development and marketing for reference,to the overall tourism target market positioning.SWOT matrix analysis model of the advantage of Tao Hongjing cultural tourism development(Strength)in Taoshan Town,weaknesses(Weakness),opportunities(Opportunity)and challenges(Threats)and so on has carried on the comprehensive analysis and research,the Tao Tongjing cultural tourism development strategy and space layout analysis in Taoshan Town,and put forward the development target,development orientation,development principles,etc,has carried on the localization to Tao Hongjing cultural tourism products,Proposed scenic area entrance arch,Taoism culture square,Tao Hongjing memorial hall,Chinese Taoism culture exhibition hall,The Tao Hongjing film and television theme tourism base construction,Tao Hongjing legends attractions JianJiePai making,Tao Hongjing and Fuquan Mountain related poetry landscape stone,building Fuquan Mountain peach blossom,lotus,plum blossom,sweet osmanthus,sakura,hibiscus mutabilis and so on six big flowers ornamental base and so on landscape product preliminary concept design.Six principles,such as market principle,theme prominence principle,ecological benefit principle,capacity control principle,innovation principle and relaxation degree principle,are put forward.Three elements of tourism route design are put forward,which are conducive to tourists’ travel purpose,tourism activity organization and management,and the optimization and combination of tourism products.Two one-day tour routes and two two-day tour routes are proposed.This paper analyzes and puts forward five development modes of Tao Hongjing cultural tourism development in Taoshan Town,including the company system mode,the government + company + peasanthousehold mode,the shareholding system mode,the CBD mode,and the PPP mode.At present,the local government attaches great importance to the development of Tao Hongjing cultural tourism in Taoshan Town and gives strong support to policies and funds.The tourism development of Tao Hongjing culture in Taoshan Town is centered on Fuquan Mountain and Fuquan view,the main retreat of Tao Hongjing,the legend and ruins of Tao Hongjing as the main line,based on Fuquan Mountain national forest park,and based on the characteristic culture of Taoism and health preservation.Experience Taoist culture and create “the twenty-eighth blessed land under heaven”;With the view of Fuquan as the center,we plan to build six flower sea viewing bases.Shoot Tao Hongjing film and television,build film and television theme tourism base;Carry forward the Taoist and medical culture,build the Taoist health base and other tourism development five strategy design,at the same time,pay attention to carry out tourism publicity and marketing.We will spare no effort to build a national 4A scenic spot,a Taoist tourist resort “the twenty-eighth blessed land under heaven”and a national forest park.This study will be in Qi and Liang period of more than 1500 years ago rich Tao Hongjing culture and history in Taoshan Town,Ruian City,summarization and analysis on the cultural research,enrich the cultural connotation,perfected Ruian and Wenzhou culture system,provides theoretical reference guide for Tao Hongjing cultural tourism development in Taoshan Town,further promote the planning,development of the local tourism,build Ruian new pattern of tourism,tourism development and prosperity,promote local economic and social development. |
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