Xuancheng Mount Jingting Tourism Image Design

With the rising of the national economy and the increasingly diversified consumption,tourism has become the main leisure and relaxation method for people after work.In recent years,the tourism boom has been on the rise.Every holiday spot in the country is overcrowded.The additional benefits generated by tourism are gradually becoming apparent,such as the economic benefits that tourism can bring.Various scenic spots began to consider how to emerge in the increasingly fierce tourism market,so the tourism image design of the scenic spot began to be emphasized.The design of tourism image is the omni-directional,systematic,and integrated extraction and summarization of tourist attractions.The unique resources of scenic spots are included in the design.These are the powerful conditions for the scenic spots in the competition.Designing a reasonable and innovative tourism image design can not only bring powerful publicity to the scenic area,but also bring about the economic added value generated by derivative products.Based on the current needs of social development and competition in the market,this topic combines related theoretical knowledge to refine Mount Jingting ' s quintessential humanities history and natural resources,and to design a set of exclusive tourism images for Mount Jingting.Mount Jingting has a beautiful landscape with beautiful mountains and rivers,and ancient buildings with rich antiques and rich heritage.The paper is divided into four parts for discussion:The first is the introduction part,which mainly includes the background and content of the research,followed by a theoretical analysis of various aspects of resources in Mount Jingting,and then a detailed description of the theoretical study of tourism image design.Including the concept,positioning,brand,principles and other relevant detailed discussion;the final is the specific practice content of Mount Jingting image design.The practical content is a series of tourism image design works on the theme of Mount Jingting.From the previous field visits,research and online literature collection,and then the integration of the resources of Mount Jingting,the final design of a set of exclusively dedicated Mount Jingting.image of.The design content includes the basic design of Mount Jingting,such as logo design,standard color,and auxiliary graphic design.Then it goes deep into the application design,such as the advertising design of Mount Jingting,illustration design,brochure design,ticket design,and guide design.,postcard design,etc.The ultimate goal is to enrich the content of Mount Jingting with these image-designed works,and to have more integrity and market competitiveness.