Study On The Visual Design Of Tourism Brands In Zhangxing Dong Village,Guizhou Province

The importance of culture in the development of tourism is gradually recognized.It can not only highlight the personality of a city or region,enhance its taste and connotation,but also enrich the experience of tourists and promote the consumption of tourists.In the overall planning of cultural tourism projects,the design of the visual image of tourism brands is a key component.Its role is to promote and promote the local tourism image,thus promoting the effective development of the local economy.At this stage,China has begun to pay attention to the research on the visual image of tourism brands.However,due to the limitations brought by the economy and resources,many studies are generally directed at the famous tourist cities in China,and the remote ethnic groups in the southwest region.There are not many studies in the village.The object of this study is that the village of Zhaoxing is located in the southeastern part of Guizhou Province.The village here has shown great development potential.Because there are a large number of ethnic minority villages in the area,this also makes the related competition very fierce.In order to occupy a certain advantage,we must do a good job in the visual image design of the tourism brand of the village.Therefore,it is necessary to carry out in-depth exploration of the local ethnic characteristics,so as to design a suitable visual image of the tourism brand.It is necessary to fully display the characteristics of the Zhaoxing Village and separate it from other villages to make the most of its unique tourism.Resources and advantages have led to long-term good development.In this paper,the visual image design of the tourism brands of ethnic minority villages under the background of large-scale cultural tourism--taking the example of Zhaoxing Village in Guizhou Province as an example.