Research On The Design And Application Of Visual Symbols Of City Tourism Image

Each city contains a different concept of urban culture and life,conveying a colorful cultural atmosphere and historical pulse;Each city has a different natural landscape and historical sites,telling the dazzling natural customs and ecological civilization.Beautiful natural landscape,beautiful historical sites,wonderful cultural heritage,unique cultural and popular characteristics,these ecological beauty,historical beauty,cultural beauty,artistic beauty into the soul of the city tourism image,is the spiritual pillar of the development of urban tourism.The visual symbol system of urban tourism is a symbol system extracted based on the differences in regional characteristics,human history and modern development of tourism.It carries out visual processing of image and graphics of urban tourism characteristics to facilitate the visual communication of urban tourism image.Today,with the development of urban tourism,a good visual symbol design of urban tourism image reflects the competitiveness of urban tourism with "soft value".It not only meets the basic functional needs of the public,but also meets their emotional demands,the yearning for beauty and the pursuit of personality symbols,which greatly improves the value of tourism.Visual symbol language awakens the vitality of urban tourism,effectively USES the tourism elements of the city,presents high-quality and excellent symbol language to the majority of tourists,shapes the public image of urban tourism,attracts and infects the majority of tourists,and makes the city tourism possess lasting vitality and stable supporters.In the future development of visual symbol design of urban tourism image,the integration of ecological symbol and humanistic symbol brings harmony and unity to the city and improves the taste and charm of urban tourism.The intersection of traditional culture and modern art reflects the inner spirit of urban historical civilization and reflects the new social concept and the aesthetic characteristics of The Times.A variety of interactive presentation methods not only express the distinct practicality of tourism,but also convey a beautiful and pleasant spiritual image through the expression of these visual symbols.They appear in the public’s sight with a new attitude and dynamic presentation method,which increases the flexibility and sense of form of tourism visual symbols.From the perspective of visual communication and semiotics,this paper discusses the significance,design principles,methods and contents of visual symbols of urban tourism images.Taking Funing District of Qinhuangdao as an actual case,this paper analyses the elements of ecological symbols,historical symbols,folk culture symbols and development pattern symbols of Funing tourism from three aspects: natural of Funing,cultural of Funing and development of Funing,clarifies the orientation of Funing tourism image,designs visual symbols that are close to the construction and development needs of Funing,and strives to update and optimize Funing tourism.The design and dissemination of urban tourism image will help shape the public’s good understanding of Funing’s tourism,promote the vigorous development of regional tourism,and contribute to the flourishing development of Funing’s regional tourism economy.