Study On The Cultural And Creative Products Design Base On The Traditional Folk Custom Of Li Nationality

According to the archaeological data,the ancestor of the Li settled in Hainan Island at the transition from the Yin to the Zhou Dynasty 3,000 years ago.For thousands of years,they have maintained a primitive lifestyle,which still existed in the Li minority area even in the early days of the founding of the People's Republic of China.However,with the development of science and technology as well as the implementation of the national policies of developing minority areas,the modern lifestyle is gradually permeating to the lives of the Li people,and brings dramatic changes to their primitive state of life.As many traditional folk custom cultures with characteristics of Li have vanished,such as mountain bazaar,facial tattoo and other folk customs,the new generation of Li has a more and more obscure understanding of their own traditional folk custom culture.These unique and rich traditional folk custom cultures of Li nationality should be protected and developed so that the future generations can inherit and develop them.Under the national strategic deployment of promoting the development of the international tourism island,Hainan's tourism economy has developed rapidly and has been gradually built into a world-class island resort.The development of excellent tourism cultural and creative products can effectively drive the development of Hainan's tourism cultural and creative industry.With the tourism culture product as the carrier to express the unique folk culture of Li nationality,it can further deepen the future generations' understanding of the traditional ethnic cultureBy sorting out the content of the traditional folk custom culture of Li nationality,the paper summarizes the relevant design cases and design methods of cultural and creative products of folk custom culture.To screen,refine and integrate the content of the traditional custom of Li nationality into the modern design ideas and concepts,it aims to explore how to express the custom elements of Li nationality with the cultural and creative products,and to design a series of related products for providing reference of Hainan local tourism products' development direction.In this way,not only the tourist consumers will enjoy the benefit of purchasing the unique local tourism cultural and creative products,but also the ancient folk custom culture of Li nationality can be preserved and generated base on the modem cultural and creative products.