Research On Creative Product Design Based On Miao Nationality Regional Culture

Among the numerous minority ethnic groups in China,the Miao is a ethnic group rich in ancient civilization,which can be traced back to the yan-huang legendary era five or six thousand years ago.In the course of historical development,the excellent ethnic culture has been preserved,it provides inexhaustible precious resources for the development of ethnic cultural creative industry.Qiandongnan,Guizhou Province,is the place where the Miao people gather most.Under the national policy of developing tourism,Qiandongnan,Guizhou Province is known by more outsiders.The cultural creative product is one of the carrier forms which the culture and the creativity unifies creates,under the present economic vigorous development time,the cultural creative product has the good development market,is disseminates the national culture important way.This paper takes the regional culture of the Miao in Qiandongnan of Guizhou Province as the research background,and studies the development of cultural creative products.First of all,this paper discusses the research background,purpose and significance,as well as the research direction and content.The research methods of this paper use the methods of literature investigation,case analysis,field investigation and market analysis,at the same time,the market development prospect of Miao cultural and creative products was analyzed by swot method in Qiandongnan Market of Guizhou Province,and consumers were surveyed by questionnaire,combined with the extraction of regional cultural symbols of Miao ethnic group,the research and development of cultural creative products are carried out.First of all,the design of the works of Guizhou Qiandongnan Miao ethnic regional culture symbol extraction and collation,according to the design method described in this paper for design development,and then combined with consumer love and demand,to present the final effect of cultural creative products.