Brand Design Based On The Hezhe Fish Cultural Inheritance

As an ancient civilization with five thousand years of civilization, cultural heritage has become a new era of the issue of concern. Based on modern business awareness, brand design is an important way of cultural heritage, but also has a strong development potential. Cultural heritage is the core strength of a nation’s development, which is of great significance to the formation of the unity of the whole nation. Therefore, this paper chooses the Chinese have certain influence on the HeZhe culture as the research object, the brand design of the cultural heritage of HeZhe to make detailed analysis to the. Combined with the use of literature review method, empirical analysis method, carries on the thorough analysis to the heritage of the HeZhe nationality culture in the brand design. The HeZhe nationality tourist attraction brand "Xuangu fish mark" as an example, according to the analysis, enhance the credibility of the whole argument. Through the research of the full text, combined with situation of HeZhe culture inheritance in brand design, put forward to have the operation of brand design strategy,and promote the further inheritance of HeZhe culture.