Research And Promotion Of Brand Image Design Based On The Inheritance Of Medicine Custom Culture

Camphor tree has the name of "medicine capital",and gave it the title of "medicine less than camphor tree is not neat,medicine less than camphor tree is not working".Zhonghuang pharmaceutical industry is an important driving factor for the ancient economic development of camphor tree,as well as the precious cultural heritage of camphor city and the splendid heritage in the treasure house of zhonghuang pharmaceutical industry in China.The arrival of a new era has provided new opportunities and challenges for the inheritance and protection of folk customs of national medicine.As one of the intangible cultural heritage(hereinafter referred to as "intangible cultural heritage"),the protection form and inheritance of camphor tree medicine should be innovated.At present,zhangshu drug fair is one of the three drug fairs approved by the state council.This paper mainly studies the influence of common culture of camphor tree medicine on camphor tree medicine trade fair.Relying on the brand of camphor tree medicine trade fair,this paper studies how to shape and convey the core value of "pharmaceutical capital" brand,so that the common culture of camphor tree medicine can be better presented in the camphor tree medicine trade fair and stand out in the national drug trade fair.Through the brand image design to explain its cultural connotation,improve the camphor tree medicine popular cultural value,through the modern new media promotion form continuously strengthen the internal power of brand sustainable development.Based on the popular culture of camphor tree medicine,this paper takes the brand image design and promotion of camphor fair as the main line,deeply analyzes the current situation and existing problems of the brand design of camphor fair,and analyzes the principles and methods of brand visual image design.Finally,the brand LOGO design,VIS design,brand promotion design and other aspects of the "zhangzhan" brand to carry out the design and promotion,respectively from the brand image positioning,brand image design,brand promotion design three aspects of how to make the zhangzhan brand image to achieve the best effect.