Visual Image Design Of Cultural And Creative Brand “Jiangyu”

Since Atlas silk is a unique product with rich ethnic characteristics in Xinjiang.It is the most favorite silk material for Uygur women to make clothes and skirts.Since Atlas was listed in the national intangible cultural heritage in 2008,major cultural and creative enterprises have been committed to promoting the internationalization,branding and individualization of Atlas silk culture,and have invested a lot of human and material resources to build Atlas with Xinjiang Brand with cultural characteristics.With the coming of the era of knowledge economy,a large number of innovative demands and cultural awakening have been aroused.The regional cultural industry has occupied the leading position in the economic development.The cultural and creative brands are becoming more and more rich,and the competition is becoming more and more fierce.It puts forward higher requirements for the brand visual image design and brand promotion,and brings stronger challenges.Brand design should pay more attention to the emotional needs of humanization and individualization as well as the value of culture itself.The research object of this paper is the visual image design of Xinjiang regional culture " Atlas silk" cultural and creative brand "territory",which is the first batch of cultural tourism projects in Hunan Province.Yueda Culture Communication Co.,Ltd.,the main body of the project,established the brand under its original fabric package product system to develop and promote cultural and creative products of Xinjiang Atlas.It is committed to building a cultural and creative brand with good regional identification and communication,and summarizes the methods of brand visual image design through visual graphics and visual color.First of all,the research has carried on the basic investigation to the existing Atlas silk culture brand in Xinjiang,summarized the design background and design method of cultural and creative brand,excavated the visual elements with Xinjiang characteristics,and carried out the visual image design of "territory" brand under the guidance of theory.Secondly,with the analysis of brand emotion and media,the visual works of brand visual promotion aredesigned.By building a complete and systematic visual template and system,the innovative products of Atlas will be full of the breath and vitality of the Internet era.