The Creation Practice And Research Of "Tea" In Public Service Advertising

The history of Chinese tea has a long history.The tea culture is extensive and profound with a high value of research.As a characteristic drink of the Chinese nation,tea is widely consumed by the Chinese people.Even in some minority areas,people need to rely on tea to break down excessive amounts of fat in the body and to eliminate the inner dryness-heat.Tea has become the top three global drink,along with cocoa and coffee.But now along with the the pace of people's life is accelerating,the atmosphere of the society is too blundering,it is difficult to calm down to drink.My major requires me to rely on tea and medium way,the author determined to shoot a public service advertisement on this subject,advocating a slow life concept and returning to the truth of life,and making the audience experience the charm of tea culture and tea artisan spirit.This documentary takes the tea-horse road and the popularity of tea as the opening content,displaying the historical depth of tea and the great environmental background,gradually guiding the audience to pay attention to tea culture.This film contains more than 100 shots,and pays attention to the realism and aestheticism.Through the field visits and shooting,the real conditions of some tea gardens and in the south are related,to strive to create a slow life fascinating.Through this advertisement,the author hopes that selecting a new perspective can bring beauty audition to the audience,it also arouses people's attention to tea culture and attaches great importance to the spirit of great powers craftsmen,and improve the quality of people's life.