Chinese People's Image Paradigm And Visual Representation

National image is an important business card for a country's diplomacy,and the vital thing in the national image is the image of people in the country.The quality of the national image directly determines the country's international image and perception.In the globalization process,simplified definitions of the West in terms of "demonization"and "ideology" are not comprehensive,The portrayal of Chinese image in Western mainstream society is not a simple "non-black and white" emotion,but a product of complex emotions.At the same time,in the visual society undergoing the "image turn",visual symbols have increasingly drawn attention to the construction of national images.Photography as a visual symbol is a great way to reproduce the real world.As a way of reporting on news,news photography is an important moment in human history.It is a record and witness of various periods and different groups.Therefore,this article attempts to explore the similarities and differences between the images of Chinese people in Chinese and foreign award winning shots.This article takes the example of WPP and CHIPP(2009-2016),both of which belong to the world class and professional level.This article also based on semiotic theory,representation theory,and other related theories,combined with qualitative and quantitative research methods,and borrowed from the paradigm path,this paper explores and analyzes the photographic paradigms and visual representations of Chinese people's image under Chinese and foreign news footage.The content of the study consists of four parts.The introduction mainly analyzes the background,significance,theoretical basis and literature review of the research.The first chapter is about the research and analysis,expounding the basis and feasibility of the sample selection,the borrowing of the paradigm route,and the construction and coding of the category.The second chapter,for the research and analysis part,compares and analyzes the content metrics and formal metrics of the photographic paradigms of WPP and CHIPP on Chinese people's image,and compares the two recurring visual elements of the Chinese people's image.This article thinks that in the photographic paradigm about Chinese people's image,"WPP" is a "black shot",and CHIPP uses the "turm negative to positive" method,At the same time,the metaphorical art of WPP is more prominent,and CHIPP is often expressed in straightforward style,but there is a similarity in the concept of photography between the two.The third chapter is the conclusion of the study.It analyzes the representation of the images of Chinese people in WPP and CHIPP.The article believes that WPP characterization of Chinese people is reflected by"prismatic refraction" and is a "repeatedly focused" Chinese,while CHIPP is characterized by "consensual interpretation" and presents "multi-dimensional" Chinese people,and there are obvious differences in the image of the Chinese represented by the two.,But both focus on the characterization of civilian imagesThe fourth chapter analyzes the reasons for the similarities and differences in the image of the Chinese represented by WPP and CHIPP.The study believes that the reason for the commonness of WPP and CHIPP is that the visual culture of China and the West share a common meaning space,and the reason for the difference is the ideological difference implicit in both parties,and it is the result of Chinese and foreign contending for the right to speak in the world.Based on above,This article explores the photographic paradigms and visual representations of the images of Chinese people in WPP and CHIPP.It also compares the similarities and differences between the images of Chinese people in Chinese and foreign news photography works and analyze the deep-seated reasons behind these similarities and differences to hopefully help the Chinese people's image research.