| In recent years,the popularity of IP films has become an important phenomenon in the Chinese film industry.More and more IP adapted films have made excellent box offices,which have stimulated the enthusiasm of capital for the investment in IP film and television,and further promoted the economic development of the Chinese film industry.Therefore,this study focuses on the IP film,and analyzes the IP film format from the pan entertainment perspective,focusing on a series of interaction effects brought by the combination of IP and film,as well as the industrial derivatives chain of IP films.The purpose of this paper is to explore the development process of IP movies in recent years and its influence on the whole movie industry through some typical cases.This paper analyzes the new characteristics and development status of IP movies under the new media background of Pan entertainment.In China,although the IP film has occupied half of the domestic film industry,there is still less research on its overall development status.Therefore,this article attempts to analyze the typical IP movies,and expound the development of IP films in China.The paper adopts the method of literature research in communication,collects and collects the relevant literature,so as to analyze the development of Chinese IP film,the formation of the ubiquitous environment and the study of the effect of communication.Through combing these documents,mastering the current situation and development trend of IP film industry,we further refine the research ideas of this paper.In addition,a large number of case analysis methods are used.Through the analysis of the successful cases of IP movie "tomb robbing notes" and "three life ten li peach blossom",this paper explains the diversity and importance of the chain of industrial chain and film marketing in IP films,and analyzes the present situation of the transmission of IP films in the pan entertainment environment and the film industry.The impact of the industry.The study of this paper holds that IP movies not only have positive effects on the film industry,but also have a great negative impact.At the same time,the current film industry also has a back feeding effect on the development of IP film and its derivatives.To make a clear understanding of the development trend of the interaction between the two,can the film practitioners put forward a reliable reference scheme. |
